Why Are My TikTok Views Going Down? – What To Do About It?

Many TikTok users have at least asked once: “Why are my TikTok views going down?” Isn’t it annoying when you put so much time and effort into making a video but end up having little to no response from the audience? It’s time to put an end to this scenario.

There is no single answer to the question. It could be the new updated algorithm, your music choice, poor timing, or what you posted on the platform.

Here are the reasons why your TikTok views are decreasing and what you need to do when it happens.

Understand The Latest TikTok Algorithm

To keep up with other social platforms, TikTok updates its function regularly. Recently, TikTok has officially revealed how its recommendation algorithm works, putting an end to months of conjecture and suspicions.

Now, TikTok has shown us that it has actual data on how the videos represent each user’s individual preferences. 

The videos that appear on the For You page are based on one’s interests. The Tiktok algorithm selects what it assumes the audience is going to like based on various factors, such as:

• User interaction
• Video information
• Device, account, and country setting

So don’t worry that your videos won’t go viral when you don’t have thousands of followers. TikTok has claimed that neither the followers nor the success of the previous videos can dictate the recommendation system.

One more thing, if your videos are doing fine on others’ For You Page, the platform will not hastily promote your brand new videos. That is the way the system works to retain users’ interests as it does not want to overwhelm viewers with a flood of content. 

So if you find your TikTok views are decreasing, all you need to do is focus on the right thing and build a strong connection between you and your viewers. 

Even if you have no followers at all, your videos can still appear on other users’ For You pages if they are interesting and relevant.

Check Your Analytics 

By tracking your Tiktok analytics, you can understand the impact and reach of your videos. Based on that, you can see which of your old videos are going viral or whether your posting time is ideal enough.

With those numbers, you can learn more about your followers, understand their interests, monitor views, and answer the question: “Why are my TikTok views going down?”. 

One of the most effective (and free) resources you can take advantage of to know how you are doing on TikTok is TikTok Analytics. Just a few simple steps to activate it on your account, you can get numerous useful metrics. 

You can track the video views, profiles views, followers, where the majority of your followers come from, to pinpoint the best times to post your videos. 

And whatever tactics you choose, do not forget to adjust your content according to your audience’s tastes and preferences.

Study Your Content That Is Going Viral

As mentioned, to prompt the TikTok algorithm to push your videos on the For You page, you need to create video content for which TikTok thinks it has audiences. That’s why you need to keep up with trends at the moment.

If you’ve already had quality videos that have gone viral, that’s even better as you can take advantage of them. Just by dueting, stitching, or recreating those videos, you can make sure that you can reach a wider audience. 

There is nothing better than a video with compelling content. If you want your videos to stay ahead of time, you need to spend more time writing scripts, enhancing the video quality, improving the lighting, enhancing your video editing skills, and so on. 

Alternatively, you can solely focus on boosting your production and publishing more videos. 

While posting too many times a day on other platforms, such as Instagram, can annoy your followers, publishing many videos on TikTok a day is not a negative thing. In fact, doing so might help you pique people’s interests and gain more views for your content.

Get out of your comfort zone if it gives you nothing other than disappointing low viewing figures. You can’t keep doing unproductive things and expect a different result. Think outside the box to step up the game!

Having Trouble With The Number Of Followers?

In 2020, TikTok had over 800 million active users across the globe. If your number of followers is not increasing, don’t worry, all you need to do is release a stream of new videos, and your account will start growing again!

However, gaining new followers and views isn’t as easy as other people said. It’s going to take you a lot of time and effort. Below are a few tips and tricks to help your video go viral or, at least, reach more viewers.

Choose The Right Hashtags 

If you include hashtags in your caption, your video will be more likely to appear on others’ For You page. This is because your audience will be able to come across your video when they search for the hashtag.

You can still use generic hashtags like #fyp, #foryou, or #foryoupage on the recommendation to fill in the spots. However, they might not be as effective anymore. It’s always better to use hashtags that are relevant to your video content.

For example, if you make a “Get ready with me” video, you can use popular hashtags like #grwm, #ootd, or #make up. When you use the right hashtags, your video has a better chance of being featured on other people’s feeds.

Hashtag challenges are also an effective way to increase your reach level. Keep an eye out for what other people are doing. If you make a video with popular hashtag challenges, you’ll have a better chance of getting it seen among millions of videos.

Just like other social media, you can create your own hashtag on TikTok. It’s a smart way to get your videos discovered faster, especially if you are doing business.

Take Advantages Of The Current Trends 

You could say TikTok is built for trends. Thus, the most straightforward way to reach your audience and boost your video views is to keep yourself up-to-date and timely jump on the bandwagon of trend-followers.

Since TikTok is lowkey ruling the music industry, you can easily jump on the trending songs and add some fun to your videos.

However, you need to make sure that your content stands out from millions of videos. Whenever you’re getting involved in a trend or challenge, don’t forget to tweak it a little bit to make it more interesting.

Choose The Ideal Time To Post

As stated above, you can use the TikTok analytics to find out when is the most suitable time to publish your content. If you want to gain more views on your videos, you need to post your videos when most of your followers are active.

Anytime around early morning, mid-afternoon, or late at night is called the peak hours. It’s when people tend to use their phones the most. Posting during these hours can help you receive more views, likes, and comments.

Run A Contest Or Give Away

You might have seen this video content on Youtube or blog post. The main purpose of this type of content is to encourage the audience to interact with your videos.

You can ask them to play a minigame or duet your videos with your own hashtags. After that, all you have to do is give the winner a prize. You can consider it a win-win situation since you will attract a larger audience.

Do Not Delete Old Tiktok Videos

One thing you must understand is that not all of your videos can rake in thousands of views. Plus, it’s not uncommon for an old video to blow up and become a sensation on TikTok.

That’s the reason why you should never delete your old TikTok videos, even if they only gather a modest number of views. People’s interests change every day, so you will never know when your videos will turn out to be an overnight success.

Interact With Your Audience

The difference between TikTok and other social platforms is that the success of your next videos does not depend on the number of your followers. Instead, it pays to interact with your audience to generate high engagement.

TikTok allows you to leave comments on other creators’ videos. By commenting on others’ videos, you can attract people’s attention to your profile and content.

When in doubt, go to the comment section and answer all of your audiences’ questions. By interacting with your audience, you can build trust and gain real, organic followers.

Collaborate With Other Creators

Like on Instagram or Youtube, you can gain more followers and views by collaborating with other creators, influencers, or TikTokers. Since they already have a solid follower base, they can surely give your following a boost and vice versa.

You should also take a look at their engagement rate before collaborating since followers are everything. Keep in mind the more engagement they have, the more traffic you can drive to your account and videos. 

You can reach out to a content creator and ask them to do a video together. For example, a simple dance challenge or POV video will make a difference in the number of views your video can achieve.

Share Your Videos On Other Social Networks

Cross-promoting your TikTok videos on other social media is also a great way to increase your exposure. 

If you’ve already had a significant following base on different platforms, why not take advantage of it? Sharing your TikTok videos on other channels can help migrate the followers and get more views from that. 

TikTok makes it easy for you to share your content on other social media platforms like Facebook or Instagram. Simply pinning your TikTok profile on your bio, posting an Instagram story, for example, can increase your followers. 

Conclusion

If you are wondering: “Why are my TikTok views going down?” and “What to do when you run into that situation?”, we hope this article has provided you with enough information to answer your question. 

Gaining 100-200 followers and millions of views isn’t something that can happen overnight. It can take you a lot of time and effort to build your empire on this platform. 

With our guide above, we believe that you can build a steady stream of followers and achieve your desired viewing statistics.
Related articles:
How Does TikTok Algorithm Work And Best Strategies To Go Viral
Best Times To Post On TikTok – Let’s Go Viral
Top 15 Incredible TikTok Ideas To Get More Followers