Best Times To Post On TikTok 2021 – Let’s Go Viral

March 15, 2021

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Best Times To Post On TikTok – Let's Go Viral

TikTok is one of the fastest-rising social media platforms in recent years, with 700 million monthly users and 6 billion lifetime downloads up to date (March 2021). 

Everyone has an equal chance of becoming a celebrity and making a living off their content. For every aspiring TikToker, knowing the best times to post on TikTok in 2021 is the first step to grow your follower count.

If you post a great video when your target audience is most active, there is a higher chance for it to go viral or rake in more views and likes, at least. 

In this article, we’re covering the inside scoop into the posting timing on TikTok and killer strategies to help you get more traction on this booming platform.

Why Does Tiktok Posting time Matter For Your Growth On TikTok?

Did you notice that, with most social platforms, posting at different times is likely to yield different results? It’s all about timing to get more views and likes to your videos. And for TikTok, it’s all the more important.

Unlike other social networking media where only popular videos will appear on the recommendation section, TikTok has enabled a level playing field for every user. 

It makes sure that every single video appearing on the platform has a shot to reach the For You Page (FYP). No matter where you are, your videos have an equal chance to be exposed to the world. 

Therefore, it’s not all about your popularity or the content of the post but partly finding the best times to post your videos first.

What is the best time to post on TikTok?

If you’re still new to TikTok and haven’t published much content on the platform, global best times for TikTok make a good start.

Influencer Marketing Hub has conducted a study to look at when TikTok users are most actively using the app on a global scale. The results are represented in Eastern Standard Time (EST) as follows:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, *9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, *12 AM, 7 PM
  • Friday: *5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

Note: Uploading on the hours marked * will get a better engagement from the viewers 

Best Times To Post On TikTok
Global Best Times To Post On TikTok

As you can see, Thursday 9 am 12 pm, Friday 5 am 1 pm, or Saturday 11 am 7 pm are among the peak times to publish your videos. 

According to the study, a few spots generate higher levels of engagement than others: 9 am Tuesday, 12 pm Thursday, and 5 am Friday.

Use Best Global Posting Times To Your Advantage

Global posting time is only a general idea to promote your account. To get a leg up in the TikTok competition, you need more than that. If you think about converting these EST times to your local time zone, you’re off the trail.

As TikTok has a global audience base, your followers and viewers do not necessarily reside in your country. An American-based hot TikTokers may have the majority of their fans in Israel or Italy. 

For that reason, turning global best times into America’s time zone doesn’t make any sense. You need to identify and position your target audience first.

The good news is TikTok allows you to research your audience free of charge. You only need to switch to Pro accounts. For everyone, this shift would be a few moments away.

Steps To Locate Your Target Audience On TikTok 

Switch To Pro Account

Go to Settings and Privacy, tap “Manage My Account,” and another tap for “Switch to Pro Account.” Then, choose the most suitable category to get customized analytics later. As simple as that!

Best Times To Post On TikTok
Switch To Pro Account In Three Steps 

It’s worth noting that you’ll only get TikTok analytics data from the moment you turn to a Pro account; thus, you may have to wait for a week to get the insights on the Pro Account dashboard.

Choose ” Top Territories” On “Follower Tab”

Once your account generates sufficient data, head to the “Follower” setting on the Pro Account dashboard, you’ll find some useful statistics here. The “Top Territories” tab will let you know where in the world your followers from, by country.

Best Times To Post On TikTok
TikTok’s Top Territories 

Chances are one or two countries contribute to the lion’s share of your fans. The example illustrates this account has the largest proportions of fans from the US and Canada. 

The next step is to use conversion tools to turn the global best posting times into your top territories’ time zones. Only then would you find the answer for “What is the best time to post on TikTok?”

Once you know the actual optimum times to post your videos for these areas, you can build an effective posting schedule. 

In this example, the best approach is to focus on both and convert the global posting time to these locations’ time zones. As Canada has four out of six time zones shared with America, you can apply the same content schedule to both countries. 

However, there are situations in which two countries have completely different time zones. In that case, you should have two different posting plans to serve the audience. 

Figuring out where most of your target audience is located also gives you an idea of localizing your TikTok content to gain more audience engagement.

Finding your best TikTok time to post with Analytics

It seems like your TikTok videos are off to a good start with global posting times. However, TikTok trends move pretty fast, and relying on a single tactic will not guarantee your videos are constantly visible to a large audience. 

That’s when you need to dig further into TikTok analytics.

We’ve found the “follower activity” setting on the “follower” quite useful to find the ideal posting time. It takes a bit of effort, though. This “follower activity” metric lets you know when most of your followers are on the app by days and hours.

Best Times To Post On TikTok
TikTok Follower Activity By Hour
Best Times To Post On TikTok
TikTok Follower Activity By Day

Analyzing follower activity days lets you know which is the best day to post during the week. A peek into follower activity hours will determine the perfect time of day to deliver the content. 

These stats show you when you should post your content to attract a larger audience. You may want to create a working sheet to record these stats and figure out a pattern over several weeks to achieve the best possible result.

Other Advantages of TikTok Analytics

It’s not uncommon nowadays to view your TikTok account as a business (take influencers as the prime example), and you are the sole marketing analyzer. 

TikTok offers you a great tool to make you a better marketer: TikTok analytics. It is advisable to capitalize on it to boost follower growth.

“Gender Analytics” On “Followers” Tab

You have access to the gender distribution of your followers, which helps you with the ideas and types of content you should deliver. Serious TikTokers care about this metric, especially when there is a huge gap between the two genders.

Best Times To Post On TikTok
Gender Analytics

What Your Followers Watched and Listened To

Knowing your followers’ tastes and hobbies will help you create more suitable videos for them, keep the current followers, and attract new ones. You can find videos your fans watched and the music they listened to on the “Follower” tab.

Strategies For Growing Your Following On TikTok

Use Hashtags The Right Way

Hashtags help connect your videos with the audience. When viewers find a particular video interesting, they’re likely to tap on the hashtag that comes with it to find more similar content. 

People rely on them to find your videos in a vast ocean of different videos. We recommend using the hashtag strategy that I have mentioned in this article.

Once you type a certain hashtag, many similar suggestions will appear on the screen. Choose the one that has garnered the highest number of views. 

Up To Viral Challenges

TikTokers usually thrive by getting in on challenges. Dancing and singing challenges are common, and if you have a knack for either skill, you can jump on the bandwagon and bring out a unique video.

Many big brands initiate challenges all the time as part of their social media campaigns, and you’re more than welcome to join.  

There are tons of challenges in which everyone can get involved. Whatever you choose, you’d better creatively twist the challenge to help your content stand out from the crowd. With extra effort, we’re sure tons of followers will hit the subscribe button.

Like hashtags, songs and sounds can bring more engagement to your videos. Inserting a hit song at the right time can draw tons of likes and views. 

To know which songs are getting the most traction, head to TikTok’s video editor, tap “Sound” at the top of the screen. You’ll see the recommended music, what’s trending, and add some to your favorite playlist for later use

Read more: What is Tiktok trends? 6 TikTok Trends of 2021 to Guide Your Social Media Strategies

Clips Should Be Short And To The Points

While you can post a video that is up to 60 seconds, we’re against the maximum length. It’s best to film shorter videos; the sweet spots are anywhere from 8 to 15 seconds. 

TikTok’s recommendation system will evaluate the level of interest in your video. If your audience watches your video until the end, it’ll get a high rating.  

As a result, your video will be pushed up on the FYP section, profiting from the exposure to countless users. Otherwise, a video that viewers skip from the first few seconds will not receive high exposure from the system. 

Given that the attention span of TikTok users is pretty short, you won’t benefit from posting a lengthy but not-to-the-point video.

High-Quality Content 

Although the TikTok algorithm doesn’t clarify whether posting too many videos is beneficial, we think you’d better focus on the content’s quality rather than how many pieces of content you can put into circulation per day. 

As we mentioned, higher levels of interest will send videos to more people. High-quality, engaging content and creative shots make your audience stay until the end. These videos have a higher chance to pique viewers’ interest, and they’re more likely to visit your profiles for more videos. 

By contrast, people leave not-so-great videos halfway through, and you’ll get much fewer views and likes out of them. Investing in content creation is a great way to grow in this platform.

Conclusion

Knowing when is the right time to upload TikTok helps you become a successful TikToker. Put a little effort into TikTok analytic tools, and you’ll soon know the best-kept secrets behind most TikTok influencers. When you know the best times to post on TikTok, it pays to furnish your video with relevant hashtags and trending music. We’re sure you’re on the way to welcome floods of followers in no time.

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