TikTok Influencer Marketing: The Power Of An Influencer

Last updated March 02, 2021

user Written by Nhat Kieu Minh

TikTok Influencer Marketing: The Power Of An Influencer

TikTok is the most downloaded social media platform with millions of users. With this explosion, TikTok influencer marketing is now on the way to takeover competitors to become the most effective and cost-saving way of promoting everything.

You might have heard about influencers, but what exactly is a TikTok influencer? And what do these people and companies cooperate in their marketing efforts?

This article will give you a thorough answer to the above questions. Keep scrolling down for more information!

What Is A TikTok Influencer?

The Role Of Influencers On TikTok

TikTok influencers are successful or famous TikTok users. They work with TikTok to build a reputation through sharing their knowledge or expertises in a specific field. 

TikTok algorithm highly favors them and usually gives them more exposure on the For You page (FYP) more than regular users.

They create videos on a schedule about relevant topics, generating a respectable number of views and engagement rates. In addition to that, they have an established user base, which is a group of loyal fans who pay special attention to whatever they posted.

In terms of marketing, a TikTok influencer possesses a great deal of power. He/she has the ability to use his/her relationship, authority, and knowledge to make a considerable impact on the viewers’ buying decisions of a product or service.

Every day, he/she actively interacts with followers in a distinct segment. The follower count varies, depending on the types of videos or the size of his/her target topics. 

Types of Influencers

There are many ways to categorize influencers on TikTok, the most common way is based on the number of followers. Many other social media networks use this classification as well.

Mega Influencers

By normal standards, mega influencers must have more than 1 million followers. They usually are celebrities like singers, sportspeople, actors who have already gained huge fame offline and leverage it to go on online platforms.

There are also some mega influencers who gain millions of followers entirely through online activities. Thanks to TikTok, they are step-by-step seen as true celebs.

These people are often approached by major brands or large-scale campaigns that need to raise a vast community awareness.


One step smaller than the mega level, we have TikTok accounts with hundreds of thousands of followers. But the true definition of macro-influencers is TikTok users with more than 40,000 followers. 

They are more suitable influencers for influencer marketing than the former. The raising awareness task is ideal for macro-influencers since they are high-profile TikTok creators.


Along with macro ones, micro-influencers are the most accessible influencer marketers. They usually own between 5,000 and 40,000 followers.

In fact, many audiences are fed up with seeing the faces of famous people next to a certain product. As a result, brands are gradually collaborating with segment creators to reach consumers more authentically and closely. 

This gap is the place for micro-influencers and nano influencers to show their effectiveness.

Nano Influencers

These users usually have under 5,000 followers. A typical nano influencer has about 1,000-3,000 followers on his/her TikTok channel. Although they’re not popular influencers, their followers are loyal and keen.

As mentioned above, this type of influencer is the latest one but is gaining the recognition it deserves. They appear to be true experts in a highly specialized or obscure topic. That’s why they are the right choice for companies selling niche products and services. 

How To Become An Influencer On TikTok?

Anyone can become an influencer. You only need suitable content, dedicated followers who enjoy your content, and the right influencer marketing strategy.

TikTok is mainly used by young generations, Gen Z and Millennials, but the app is available to people of all ages. No matter how old you are, if you can bring values to the community, you are a potential influencer.

Based on the standard in the previous section, you need to have at least 1,000 followers to start your influencer career at the nano level. But how do you get thousands of followers? How to differentiate between a normal user and a true influencer? Check out the below tips:

Find Your Strength, Be Creative

What are you good at? Singing, dancing, sense of humor, fashion, pranks, beauty, etc. These topics are among the most common viral clips on TikTok. You need to take advantage of your talents and create such content to draw attention.

But remember, many people have the same strength as you. You must be unique; your idea must be different so that new users will notice and watch your videos. 

Just make sure that you acknowledge the Community Guidelines to influencers and properly follow them when creating video content.

Be Active Users

Scheduled content always shows a very obvious effect on any social platform, including TikTok. The audience will know when and what to expect from the next content. So try to fix your uploading plan.

We suggest posting about your travel, daily life, or even amazing facts, etc., in between the designated time of uploading videos. This simple but effective action will keep your content active while also making it look less boring and monotone. 

What’s more, you need to keep in touch with your viewers since solely posting videos is not enough. Show your appreciation for their likes/hearts, reply to their comments, stream lives once or twice a week to talk directly with your fans.

Know How To Promote Your Videos 

Popular hashtags are the key factors of a viral video on TikTok. They represent what is trending in real-time on the app. 

Don’t hesitate to create your own hashtags, as well as join the relevant hashtag challenges. This minor add-on will help you tremendously in increasing your reach and follower count. Many people use the TikTok hashtag generator to follow the hashtag trends.

Hashtag Challenge on tiktok

Moreover, don’t just keep your creativity on one platform. Shares are an important engagement on all social media platforms. You covered a popular song, post it on YouTube as well. You made a makeup tutorial, share it on Instagram, too.

Attach the link to your TikTok profile on Facebook/Instagram’s bio and YouTube’s description box. Using other social networks to drive traffic to your TikTok videos is called cross-promotion, a time-efficient yet powerful method. 

How Do Influencers Make Money On TikTok?

Once you’ve become an influencer, there’re many ways to get paid on TikTok: through affiliate marketing, influencer marketing, display advertising, merchandise sales, start your own business, etc. You can refer to our thorough guide on making money off TikTok here

For example, you can sell digital currency – it’s a form of virtual money. TikTok algorithm allows users to tip creators. The tip is digital coins, and you can convert them to real cash later on. But only some of them have the values to become real money, not all.

In general, the main sources of earning money for TikTok influencers are via sponsorships and making advertisements. If a company has TikTok marketing campaigns, it will invest in influencer marketing ads. And influencers make money by working with brands. 

Brands will collaborate with influencers and sponsor them. The TikTok users are now called the influencer partners, or even bigger titles like representatives or ambassadors.

However, not every brand has enough relationships with influencers to work directly with them. Most micro and nano influencers, even some macro-influencers, sign contracts with agencies. 

An influencer marketing agency has now become a third party connecting brands and influencers. Payment will also go through the agency.

What Is TikTok Influencer Marketing?

Simply speaking, TikTok influencer marketing is how companies promote their businesses to TikTok users through influencers on this platform. In other words, it’s a form of marketing that involves working with influencers on TikTok to reach your target audience. 

Companies need to cooperate with influencers to create an innovative approach (marketing campaign and creative strategy) that encourages their viewers to cultivate an interest in the sponsored products or services. 

Influencers’ jobs are to create sponsored content and share it with a certain group of audiences.

Like other influencer marketing platforms, some key factors you need to pay attention to while implementing a typical TikTok influencer marketing campaign are metrics expressing the level of brand awareness, such as average engagement rate

Why Should You Use TikTok Influencer Campaign?

Achieve Larger Awareness With Less Effort

Influencer marketing is the most effective tool to expand your market on TikTok. Compared to other TikTok marketing methods, you will experience little to no negative impacts of the ads. 

Also, companies will have access to the available target audience group without building it directly via native video clips on their TikTok accounts.

Besides, influencers on TikTok can even reach the desired audiences who don’t follow them by linking the endorsed posts to trendy challenges, hashtags, dances, and songs.

It’s More Friendly Than You Think 

Brands love influencers on social media channels since they’re the trendsetters and hence, encourage their audience to buy the sponsored products more organically than the companies promoting themselves.

Unlike Instagram – a home of edited photos filled with flashy luxury, TikTok content looks friendlier. Most of the videos on TikTok include ordinary people with situations or backgrounds familiar to everyday life. And that’s is where TikTok popularity came from.

If you find people who post a bunch of pictures to prove they’re living a perfect life and pretend they’re a celebrity no longer relevant, TikTok is one of the right social channels for you.

You’re not confident in your editing skills and can’t afford a camera to make YouTube videos? Well, TikTok only requires short-form videos.

Nevertheless, TikTok isn’t just about average people with average homes and regular clothes. You can always find influencers who follow fancy styles with pro editing skills and luxury stuff. There’s space for everyone as long as you have enough passions and talents. 

Show Professionalism In Creation And Marketing

There are many outstanding successful cases of brands using TikTok influencer marketing. This form is popular because it meets the needs of all parties. And also thanks to that, the ads work extremely well.

It gives influencers enough freedom for their creativity and makes sure their partnership is legit, meaning they are doing a professional digital marketing job. 

Besides, products are skillfully promoted through creative content, and brands have the right to browse or cross-check the content to ensure their investment is properly handled.

Brands can also hire law consulting firms or marketing agencies that specialize in influencer marketing or TikTok policy to support in complying with the regulations.

How To Track The Campaign’s Performance

Since this video app is booming, brands can get more direct insights into the success of TikTok’s impact marketing strategies by monitoring the stats and analytics.

Before starting a campaign, both brands and influencers need to know how to measure their performances. The two sides will set goals to be achieved after the campaign.

For instance, influencers need to focus on views and the engagement level if their partner aims to improve brand awareness. If the campaign’s goal is conversion, influencers have to ensure proper link tracking.

Data review is a big plus when using TikTok since this social media network provides users with a detailed analytics feature integrated inside the app. 

You can see how strong your content is performing or how many engagements your videos generated during a specific period.

Therefore, influencers and brands can often track the campaign benchmarks to optimize the performance or adjust the strategy.

TikTok Influencer Marketing
TikTok Analytics page

Bottom Lines

To conclude, TikTok influencer marketing will focus on influencer(s) creating, sharing, or live streaming TikTok videos that introduce a promoting brand, product, or service to their followers. 

Providing that you find your audience niche and post insightful content consistently, it’s easier to become a popular creator on TikTok than on other marketing platforms.So if you want to become a top TikTok influencer, now it’s the right time to start your journey on this video based social network!


Nhat Kieu Minh linkedin

CEO & Founder of EazyViral

Continuously growing is our main target to become one of the best trustable providers in social networking services.

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