What Is Tiktok Engagement Rate And How To Calculate It?

Tiktok is a promising place for digital marketing but a bit confusing to master with many metrics and profile analytics. On top of that, TikTok Engagement rate is an essential statistic to look at. Many companies and Tiktokers use it to analyze their business or campaigns. 

So why should you track this rate? How to track it? And what can you do to increase this number while growing your Tiktok channel? This article will provide all the answers you need to know. Keep scrolling down to find out what engagement rates tell about your content performance. 

What Is Tiktok Engagement Rate? 

What Is Tiktok Engagement Rate?

Engagement rate is a number written as a percentage that shows how much engagement a video, post, etc. produces. It points out how much and how often audience are interacting with your channel.

This is a crucial metric to look at when working with online content, especially on this video-sharing app, where the Tiktok organic reach is much higher than other social media platforms. 

What Does It Mean To Your Tiktok Account?

Many professional Tiktok accounts make plans to run promotional/sponsored videos based on this percentage. Similarly, agencies use it to evaluate the effectiveness of their brand campaigns. 

The engagement rate will show you how influencers’ audience interacts with their content on TikTok. In other words, the higher the Engagement Rate is, the better the interaction is generated by a creator on specific content.

Moreover, high engagement rates are proportional to valuable content, your brand awareness, and a healthy community around your content (authentic viewers and followers, real engagement).

For instance, a video with a low engagement rate is not interesting enough to motivate viewers to leave a like or comment after watching. On the other hand, a video with a high engagement rate (possibly comes with a high reach count and good engagement number) proves your content went viral. 

How Do You Calculate The Engagement Rate?

Formula

There is a formula applied to any social media: engagement = like + comment + share + other interacting activities (if any).

Usually, this sum total divided by the number of followers equals the engagement rate. TikTok uses a little different formula – you have to divide by views instead of followers.

So you need to take the number of likes (a) plus the number of comments (b) plus the number of shares (c), divided by the view counts (f), times 100. 

The particular formula for Tiktok would look like this: (a+b+c)/f*100 

Tiktok Engagement Rate Calculator

If you calculate engagement rate occasionally, you can just use the above formula. Otherwise, when you need a quick calculation or need to do this on many videos, we recommend using a support tool. 

There are tons of Tiktok engagement calculator tools on the market. What’s more, most of these tools are free. Many websites are currently integrating this feature, such as Phlanx, Inbeat, Hypeauditor, etc. 

All you need to do is upload the profiles, choose the period you want to calculate, and then wait to receive the results. The tool will let you know relevant data, compute your TikTok engagement rate and help you pay attention to your audience. Some sites also provide a comparison between your channel and similar accounts, and allow you to export the results into documents.

So there you have it, 2 ways to calculate your engagement rate on Tiktok. Very simple and easy to follow, right? 

You can do some practice calculations on your accounts or any other account you want to check. Then start to analyze which type of content has a high response level based on the data you obtained. Try to find ideas and create videos according to what people would like to see. 

What Is Tiktok Average Engagement Rate?

According to research, as of July 2020, the average engagement rate of U.S. Tiktok influencers is 17.99%. That of the whole world is 15.86%. 

Usually, the average rate is calculated separately for different followers’ sizes, analyzing on a certain number of Tiktok accounts (10,000 or 1 million, etc.). It’s an estimated number allowing you to have a general look at each follower range so that you can set a goal for your channel growth. 

This is an example of the average engagement rate in the US calculated by an Engagement rate calculator.

Follower size	Average Engagement rate
5,000 – 20,000 followers	~18.4%
20,000 – 100,000 followers	~15.6%
100,000 – 500,000 followers	~17.9%
500,000 – 1,000,000 followers	~22.8%
1,000,000 – 5,000,000 followers	~20.6%
5,000,000+ followers	~21.7%

If your engagement rate is above the average number, along with a considerable number of followers, it indicates you are somewhat an influencer among your peers. 

Our services: Buy Tiktok Followers – Buy Tiktok Fans

How To Improve Your Tiktok Engagement Rate?

According to the formula mentioned above, you should grow your channel authentically to increase your Tiktok engagement rate. It is because viewership and followership have close ties with the level of engagement. 

When you have a dedicated follower base, your videos will gain more views from your followers and unfamiliar users. 

The more view counts your content gets, the more likes, shares, and comments you receive. High engagement rates don’t always come with a huge volume of content, quality speaks louder than quantity.

Video Description And Hashtag

Do not post a video without a caption! An excellent caption is just as enticing as the video content. We suggest using the space in captions to add context and relevant hashtags to your video. It helps to tell more about your content and allows viewers to know it well. 

Choose only relatable hashtags, do not flood the caption space with many irrelevant ones as they don’t help anything in broadening your reach. The right hashtags are more likely to be found and clicked by your target audience since they represent your video content. 

Keep Up With The Trend

This is what makes Tiktok videos go viral – catchy sound and fantastic effect. Adding trendy audio to your videos makes them stand out and are more likely to appeal to people who love music, dancing. When unfamiliar users search for a popular challenge or an ear-catching tune, they might come across your videos. Being a part of a trend will also help your content more shareable.  

Grab Audience Attention In Their First Sight

As far as we know, when you upload a video, TikTok algorithms will first display it to a small batch of users to test the engagement level. This will determine whether your videos can appear on the For You feed. Otherwise, Tiktok will not display or recommend those videos to others. 

That’s why you have to grab the audience’s attention in the first 3 seconds. Saving the best for last is a good idea but remember to put some breathtaking scenes at the beginning of the video as well. 

Vertical videos give out the best performance on Tiktok. Also, keep your video not too short. It should last for at least 6 seconds to make sure the audience aware of what you are going to convey. 

Choose The Best Time To Post

This small tip always works when it comes to social media growth strategy, either for brands or personal purposes. 

It shouldn’t be so complicated as the solution is right there in your account’s analytics section. Tap on the Followers tab to see where most of your followers come from and when they activate the most, then convert times into your timezone if needed. 

However, this method is only applied to pro accounts. Non-pro ones can find their own best time depending on their audience’s age, gender, location, and interests, or following these global best times written in Eastern Standard Time (EST):

Monday	6 a.m./10 a.m./10 p.m.
Tuesday	2 a.m./4 a.m./9 a.m.
Wednesday	7 a.m./8 a.m./11 a.m.
Thursday	9 a.m./12 p.m./7 p.m.
Friday	5 a.m./1 p.m./3 p.m.
Saturday	11 a.m./7 p.m./8 p.m.
Sunday	7 a.m./8 a.m./ 4 p.m.

Read more: Best Times To Post On TikTok – Let’s Go Viral

Final Words 

Tiktok is now the most-downloaded social short video network, which is famous for its incredible virality. Tiktok analytics and algorithm are always updated and focus on the community. 

In a nutshell, Tiktok engagement rate is the percentage of people that interact with your content. It’s the main factor to measure the engagement level your account typically receive on your videos. Companies and brands also look at this metric when choosing KOLs/influencers for their campaigns. 

So it’s a must to keep an eye on this rate regularly to make sure that your audience always stays connected. It should be one of the priorities in everyone’s growth channel tactics to make money off this Chinese video platform.