How To Write An Engaging TikTok Description For Your Videos

Last updated July 01, 2021

user Written by Nhat Kieu Minh

How To Write An Engaging TikTok Description For Your Videos

Do you wish to get better at TikTok videos? Do you wish to appeal to a larger audience? The inclusion of an intriguing TikTok description can then be a fantastic complement.

TikTok content creators aren’t very concerned about writing a video description. While you try to develop creative video ideas, you often ignore the importance of a video description.

The 150 characters provided for a video description may do wonders when you post videos. All you have to do now is make good use of them. In particular, we’ll look at seven strategies for writing better TikTok video descriptions in this article.

Why Are TikTok Video Descriptions Important?

Tiktok caption
TikTok Descriptions

Before we get into the how-tos and practical guidance, let’s talk about why video descriptions are so essential on this social media app. Many people are unaware of the advantages of outstanding descriptions, which is why they are underestimated.

There are several benefits of creating video descriptions that will encourage you to invest more effort. Here are some examples:

  • Enable visually impaired audiences to watch your videos. Even those with visual impairments can appreciate your content if you tag it with an informative video description and an entertaining video.
  • Video subtitles or texts are sometimes difficult to read or vanish quickly. Your viewers may be unable to understand the text displayed in the video due to the rapid movement of the text accompanied by various effects. Hence, video descriptions let you make up for this downside.
  • Assist you in improving communication with your target markets. An appealing TikTok description encourages your viewers to discuss it, and you can expect to see fresh comments pop up.
  • Ensure your viewers do not miss any crucial elements in the video. Details can often be the most significant aspect of a video. The description might aid you in signaling to users what they should focus on.
  • Provide more information. The description is the chance to share vital information that you didn’t have time to include in the video. You may, for example, tag collaborators who appear in your videos or provide the links to buy the items you used.
  • Encourage people to watch your video all the way through. A decent description may pique viewers’ interest and suggest that they shouldn’t miss a single second of it.
  • Build a relationship with your audience. Although you don’t have a lot of space to write in the description, it’s still a way for active users to learn more about you.
  • Gain more views. Adding hashtags with a surge in popularity to your video description might help you get more views. Hashtags make it easier for people to see your fantastic material. Don’t underestimate their power; digital marketers recommend using popular hashtags to increase views.

Tips To Write Captivating Video Descriptions For TikTok

Here are seven tips you can follow to start engaging your customers through TikTok video descriptions.

#1. Research Your Audience

A TikTok video description is a brief textual explanation of the video. Since you only have 150 characters, making a short and sweet caption requires some effort.

Customer research is the finest source of information for outstanding TikTok video description ideas. Interviews, focus groups, segmentation, and customer surveys are all important research methodologies to obtain raw customer data.

By researching your target audience, you need to figure out some important information, such as:

  • Customers’ needs
  • Potential demands for products or service
  • Aspirations or dreams
  • Previous successful social media marketing campaigns

These insights might inspire you to write video descriptions that go viral on this social media platform.

#2. Keep It Straightforward

TikTok Description
Straightforward Descriptions

TikTok video descriptions are limited to 150 characters (including hashtags), so prepare your content in advance. It takes some time to come up with a description that is attractive and relevant.

You should try to keep your descriptions under 140 characters. In this way, if there is any last-minute change you want to make, it wouldn’t be hard to do.

Here are some tips to be more meaningful and to-the-point with your descriptions:

  • Start your sentence with essential information. For example, “According to scientific research, here are 5 tips to improve your mental health” can become “Here are 5 tips to improve your mental health”.
  • Remove any fluff from your caption by editing it a few times. “Exchanging gifts is an important part of Christmas. What do you think?” is okay, but you can shorten it to “What do you think about exchanging gifts for Christmas?”

Isn’t it true that the character limit of the description makes being succinct a breeze? So bear in mind your objective: to provide just the essential facts.

#3. Collaborate With Influencers

TikTok Description
Collaborate With Influencers

The majority of brands implement TikTok influencer marketing strategies for a variety of reasons, one of which is creative content that aligns with your key message.

These young influencers can come up with a lot of interesting content ideas. Therefore, writing a good TikTok video description is something they can accomplish as well.

Furthermore, when a creator makes a video featuring your brand, they should be thinking about a perfect caption for it because they’re generally the ones who do the creative work. This is an alternative that many marketers advocate.

A social media marketing specialist from Subjecto named Christine Rowe advises, “Ask your influencer to help you with creating descriptions. Give them information about your target audience community, and many influencers would gladly compose a few suggestions for you.”

Of course, you should go over the caption before publishing it. However, an influencer is a wonderful source of inspiration for writing that small but mighty piece of text.

#4. Ask Questions

Would you choose money and power over love?

If you can go anywhere around the world, where would be the first place?

Incorporating questions into marketing content is a proven way to boost consumer engagement. In comparison to posts without questions, if a company asks proper questions, the engagement rate may be greater.

This strategy works because posing a question:

  • Causes individuals to pause, ponder, and consider a possible response
  • Reduces the reading pace, allowing them to connect more deeply with the content
  • Engages individuals in the content

To enhance content engagement, several businesses use questions.

TikTok Description
Pepsi’s TikTok Video Description

For example, in this video by Pepsi, two influencers are having a beatbox battle by imitating many types of sound you can make from a Pepsi can. Both of them turn out to be great!

The caption asks the audience which side they are on. As a result, Pepsi customers would be glad to share their opinions in the comment section.

 To come up with effective questions, follow these tips:

  • Experiment with both open-ended and closed-ended questions. The latter may be replied with a simple “yes” or “no,” but the former requires more information. “Have you ever felt like this?” for example, is a closed-ended question, but “Whose side are you on?” is an open-ended one.
  • Make sure the questions are pertinent. You won’t be able to generate better engagement if your questions are irrelevant. Questions should entail discussing the concerns, interests, and ambitions of your target consumers.

Asking questions in the video description, according to lifestyle bloggers, has a great benefit. It not only increases user engagement but also aids in facilitating a conversation with your potential leads.

#5. Include Relevant Hashtags

TikTok Description
Include Relevant Hashtags

TikTok is a fantastic social platform when it comes to recommending content to a user. Their algorithm analyzes different content to gain a sense of what it’s about, and it learns through hashtags.

To guarantee that your content gets seen by appropriate people, you must use accurate, relevant hashtags. This tactic will assist you in gaining more TikTok engagement and fulfilling your marketing objectives.

To come up with the most relevant hashtags:

  • Keep an eye on recent TikTok trends. New dance moves, popular songs, sounds, and filters are frequently accompanied by new hashtags. Check out the popular videos on the Discover page since there’s a high possibility they’ll feature new trends.
  • Check out the hashtags with a surge in popularity among the top performers. Look for the top influencers in your field and pay attention to the hashtags they use on this platform.
  • Use hashtags that are specific to the season. #SweaterWeather, #WarmChristmas, or #HalloweenOnPoint are great examples.

When you’ve decided which hashtags to use, be mindful of how many you use in a post.

Some individuals make the mistake of cramming them into the whole video description, which may make the post appear spammy. Because too many hashtags might be confusing, TikTok’s algorithm may have trouble comprehending the content.

For your TikTok video descriptions, limit yourself to five hashtags. It’s an adequate number for you to provide important information while leaving room for the description as well.

#6. Use TikTok Analytics

TikTok analytics provide a user with an enormous source of information to improve your postings, so you can gain more followers, interactions, and views.

The use of TikTok analytics reveals the following:

  • How consistent are you when it comes to posting content?
  • How many followers do you currently have?
  • How interesting are your posts?
  • What is the total number of views, shares, comments, and likes on your content?
  • Metrics for hashtag performance (which ones attract more interactions).

These indicators show how well your TikTok marketing approach is performing, what’s working (and what isn’t), and potential improving points.

For example, rapid growth in interactions and followers over a short period of time implies that your content is interesting. Producing a similar type of content to keep your followers interested may be a smart idea.

So, using TikTok analytics indicators will help a user develop a more effective approach.

#7. Keep It Relatable

TikTok Description
Keep Descriptions Relatable

A normal person overcoming a difficulty in real life is frequently what makes a viral TikTok video relatable. This is the point when the information you gathered from your consumer research will come in handy.

As you examine the client data your marketing team provided you with, you’ll see certain scenarios where your product may be useful.

The circumstances may vary depending on your company and brands.

Here are two tips for creating relatable content:

  • It communicates with the audience. The word “you’re” is used in the caption to urge the reader to put themselves in the main characters’ shoes.
  • It’s simple to read. The caption is written in a normal, conversational manner with no long or difficult terms.

To develop concise and compelling video descriptions for your TikTok videos, follow the guidelines above. They’re the greatest options for describing real-life scenarios and providing a clear background for your video.

How To Edit A TikTok Description After Uploading

TikTok Description
Edit TikTok Descriptions After Posting

After you’ve published a TikTok video, you can’t change the description. However, there is a method to accomplish it.

Here is the process of editing a video description on TikTok after posting:

  • Save the video to your phone by downloading it
  • Delete the original video from which you want to edit the description
  • Replace the old description with the new one and re-upload the video

The nature of this trick is to simply replace the old video with a new one having a new description. 

It’s better to create a social media content schedule with all of your TikTok video descriptions. Because your marketing team will be viewing it frequently, they will easily find out if there is any mistake in the description and fix them right away.


Through the article, we have presented several tips for you to come up with an engaging and interactive TikTok description. By following our guidelines, not only can you gain more views and followers but you can also boost your brand recognition.Besides, we have also demonstrated how to edit description on TikTok. Although you cannot change anything after finishing uploading, there are some tricks you can follow to do that.


Nhat Kieu Minh linkedin

CEO & Founder of EazyViral

Continuously growing is our main target to become one of the best trustable providers in social networking services.

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