Everything You Need to Know About TikTok Hashtags

May 15, 2021


Everything You Need to Know About TikTok Hashtags

Over the last few years, TikTok has become a lucrative marketing tool. However, it is necessary that you come up with well-defined TikTok hashtags to gain attention on this social platform and create profits for the product or service you offer.

Not only do hashtags increase audience reach and visibility, but they also allow you to identify potential collaborators and competitors. By using different hashtags, you can learn new content ideas to know what others are doing in the same industry.

This article will clarify everything you need to know about using trending hashtags on TikTok so that you can deliver an effective promotional campaign.

The Importance of TikTok Hashtags

There are a lot of benefits associated with using hashtags on TikTok, and this section will shed light on them.

TikTok Hashtags
TikTok Hashtags are a powerful tool

Increase Content Reach

Hashtags have become an essential tool for social marketing campaigns, especially on TikTok. Likes, shares, and comments have always been the leading indicators of social media, and hashtags are now also an important determinant of marketing success.

First of all, a popular hashtag boosts your content visibility, making it easier for users to find the videos they are searching for. If a user wants to look for videos on a particular theme or topic, they only need to type a relevant hashtag in the search bar, and everything related will show up.

When your content includes hashtags, they enable you to reach your target audience based on their area of interest. Moreover, your videos are likely to be exposed to their news feed if they follow the same hashtags.

It means that composing hashtags every time you upload a video helps more people reach your content. As a result, you can expect to receive more likes, shares, and comments.

Define Potential Competitors

If you want to dominate your industry, it is essential that you catch up with what others are doing by following similar hashtags. Once you check out their videos, you will have an overview of potential competitors.

As a popular hashtag lets you get in contact with channels or people you don’t know before, it is an incredible tool for marketers to identify competitors. Keeping an eye on their hashtags also provides you with an ideal source of ideas for new video content.

Attract New Followers

As mentioned above, these hashtags help your content reach more potential viewers other than your current followers. By gaining substantial attention this way, your videos will be suggested on relevant audiences’ news feed who follow the same hashtags.

In this way, if you have engaging content, you are likely to make them subscribe to your account voluntarily. That’s the reason why you have to focus on the quality of your content since TikTok only provides a platform for you to achieve your objectives.

How Do TikTok Hashtags Work? 

If you use other social media platforms, using hashtags on TikTok won’t be a problem. However, there are some other aspects you need to pay attention to.

Adding Hashtags on Videos

You can start adding hashtags to your videos by writing them in the caption. You need to be aware of the fact that there is no way to edit, remove, or add more hashtags once you’ve published the video.

If you wonder how to add hashtag on TikTok after posting, you need to delete the current video and upload a new one.

Generally, social media platforms like Instagram only allow a character limit of 30 hashtags for each post, but TikTok doesn’t limit the number of hashtags you use on a caption. Nevertheless, it only allows up to 150 characters for each post.

For that reason, it is crucial that you come up with the most efficient hashtags and wisely use the available space.

The character restriction means your brand needs to develop a hashtag strategy to make the most of its caption “real estate.”

Utilizing Hashtags

Hashtags play a critical role in any TikTok campaign, but it only allows you to write 150 characters. This limit means that you need to have specific strategies to overcome this barrier.

Even though the “For You” page automatically recommends different kinds of content to users relating to post captions and hashtags, you have to analyze them to come up with ways to increase viewers and brand reach.

Instead of posting random hashtags with your videos, it is advisable that you take time researching and selecting those that resonate with your target audience.

Moreover, you have to apply hashtags cohesively across other videos as well. These hashtags also need to be aligned with the keywords that you use for your campaign on other platforms.

Branded hashtags play an important role in building a community. And branded hashtag challenges motivate your subscribers to create user-generated content.

How to Find the Best TikTok Hashtags

It’s not easy to choose a suitable hashtag for your content if you don’t keep in mind the right strategy. Here are five things you need to focus on while finding perfect hashtags.

#1. Balance Niche and General Hashtags

TikTok Hashtags
Balance Broad and Niche Hashtags

In fact, several content creators admit that defining what kind of hashtag to use – general or niche – is the most difficult step. Even though it’s recommended that hashtags need to be specific and detailed, using too many niche hashtags is not a smart choice either.

As hashtags represent the kind of content users are looking for, it’s essential that you prioritize one question when you choose a famous hashtag to use, “What would my target audience think when they type in the search bar?”

If you don’t know what hashtags to use on TikTok, the ideal approach is to start with a general list of the hashtag, then gradually work on more niche hashtags. For example, a broad hashtag can be #socialmediaplatforms. Later on, some niche hashtags you can use for future videos are #facebook, #instagram, #twitter, #tiktok, and so on.

These sets of hashtag let you tackle every single corner of the campaign.

The underlying factor of this tip is finding the right balance between hashtags. It is inevitable that you try many different hashtags and fail because it allows you to eliminate ineffective hashtags and continue to work on the best ones.

#2. Keep Browsing TikTok News Feed

TikTok Hashtags
TikTok news feed

If you still have no idea on how to find trending hashtags on TikTok, let’s start with the “Discover” page. The best thing about this platform is that it’s simple to discover trending hashtags without doing anything.

By scrolling through the news feed, you’ll be able to identify what kinds of trends are dominating these days. Trends on TikTok only last for a short time, so it’s crucial that you keep an eye on them to avoid being outdated with your content.

Taking a look at the trending hashtag section is also a great idea as it gives you a hint of what videos other users are interested in. These ideas can help you come up with better content for your next videos.

#3. Analyze Competitors and Industry Leaders

TikTok Hashtags
Detailed TikTok Analytics

When content creators run out of inspiration, the best source of ideas to consider is from industry leaders. By analyzing what they are doing to dominate the market, you can gain some valuable insights to prepare for your future strategies.

The tip is to watch as many videos of them as possible, take notes of the hashtags they use, then conduct an analysis of what’s suitable for your content.

The same logic applies when you analyze competitors’ hashtag strategy.

Some questions you need to answer while making the analysis are, “Are their hashtags related to the content?”, “Are the videos viral?”, “To what extent does their audience engage with the videos?”, What hashtags could I add?”, etc.

After you have the answers to the above questions, you’ll have a big idea of what you need to do to learn from their success and avoid possible failures.

#4. Search for Relevant Hashtags

TikTok Hashtags
Search for Relevant Hashtags

You can grow your audience community effortlessly using relevant hashtags on TikTok. First of all, you need to type the target hashtag into the search bar.

Remember to eliminate the hashtag when you do the search. What you need to do is to tap the “Hashtag” button on the search page, and TikTok will sum up the number of views under that particular hashtag.

This function is helpful since it enables you to define which ones are trending and put them to use. 

#5. Test and Fail

It is essential that you put your hashtags to the test, and it is also normal if they don’t generate good results as you expect.

Remind your team to record every single hashtag that you write in the caption and monitor its performance over time.

This step is necessary because every hashtag has a different effect on a different video, so you should expect to encounter trials and errors before getting positive results. While you’re testing your hashtags, you’ll surely figure out the best choices for your content.

Make sure your hashtags are clear, searchable, and relevant to your videos, and you’ll find your videos going viral.

Seven Strategies for a Successful TikTok Hashtag Campaign

After choosing relevant hashtags for your videos, an essential step is to build a campaign to maintain and boost engagement. The following seven tips can help come up with an outstanding TikTok hashtag campaign.

#1. Develop a Solid Hashtag Strategy

TikTok Hashtags
Search for Relevant Hashtags

An effective hashtag strategy on TikTok concerns what kind of objectives you want to aim for with your account. In other words, what do you expect by creating videos on TikTok?

It’s important to come up with realistic and achievable goals such as amplifying customer awareness or making profits with advertisements. 

Your campaign needs to focus on tackling specific objectives, including growing the audience community, increasing engagement, web traffic, or brand awareness.

The next step in the process is to define who your target viewers are, which requires you to conduct some research. What hashtags do they usually look for? Which ones are directly relevant to your products/services?

In this way, you can pay attention to hashtags that are highly related to your business. After that, you can make up your mind whether you want to use niche or broader hashtags on each video.

#2. Observe TikTok Influencers

TikTok Hashtags
Search for Relevant Hashtags

A piece of advice that’s always true in any industry, especially influencer marketing, is to follow what the best players are doing. You can search for what hashtags a typical TikTok influencer is using via supporting tools, such as Influencer Grid, to analyze the way they apply hashtags on their videos.

By learning a particular influencer profile on TikTok, you can categorize users’ searches by engagement, likes, video view, and followers. Although most hot TikTokers utilize a lot of trending hashtags, you might figure out some interesting insights while working on that.

UGC (or user-generated content) is a perfect approach to a TikTok marketing campaign. When you accompany trending hashtags with UGC, you’ll know what to do in your next post.

TikTok Hashtags
Search for Relevant Hashtags

Compared to other social media marketing platforms, TikTok is undoubtedly an ideal platform for trend creation. Trending hashtags are the key to TikTok, but they are changing every hour.

Once you scroll through the Explore page, there seem to be a lot of trends going on. The video editing and content might be different, but you can group these trends together into trends easily after taking a look.

Depending on the industry you’re targeting, you can look for hashtags in the category of education, health, food, dance, relationships, reviews, motivation, craft, beauty, and so on.

If you don’t know what hashtags to use on TikTok, go for the most common ones. Some examples are #viral, #trending, #tiktok, #funny, #foryoupage, #foryou, and #fyp.

#4. Join TikTok Challenges

TikTok Hashtags
A Typical TikTok Challenge

TikTok challenges, especially dance challenges, can help a creative user to become an influencer overnight. Thus, participating in a hashtag challenge is important to grow your brand awareness and recognition if you come up with high-qualified content.

There is a wide variety of challenges on TikTok, so you need to carefully select a strategic hashtag challenge that centers around your niche. Remember to put it in your caption as well.

#5. Keep an Eye on Global Events

TikTok Hashtags
Event Hashtags

Another powerful method to reach your audience is through event hashtags. Whenever an event around the world happens that attracts public attention, it will instantly be discussed on social media. It’s a perfect sign to put that event hashtag in your caption.

To keep your hashtags relevant, it is essential that you produce a successful video based on that event, including film premier, presidential debates, environmental issues, and so on. In this way, your videos will be more likely to get viral.

#6. Understand Your Audience

Monitoring your hashtag performance is a crucial step to understand your audience as you know what type of content delivers better performance. By analyzing your audience insights, you’ll be able to define the best content to create and the best time to post on TikTok for better results.

Some other indicators you might want to keep an eye on are the number of comments, likes, shares, watch time, video playtime, and reach. After that, remember to tailor your future content to better adapt to your customers’ needs.

#7. Update Frequently

Updating videos on a regular basis is very important as it allows you to keep engaging your followers. Ideally, posting 1-3 types of video a day is enough to maintain customer attraction. 

Frequently Asked QuestionsThere are two issues that people concern the most when it comes to TikTok hashtags. You’ll find the answers below.

1. How Many Hashtags Should I Use On TikTok?

There’s no rule about the number of hashtags on TikTok, which means you can include as many as you want. It is important, however, to remember that the longer your caption is, the more likely TikTok will obstruct your videos from views.

2. Should I Use Hashtags In The Comment Section Also?

Adding hashtags in the comment section is possible, but it’s not a good choice. If there are many types of hashtag you want to include, make sure to place the most important ones in the main caption and the less important ones in the comment box.


TikTok hashtags play a powerful role in creating audience engagement, boosting brand recognition, and bringing your products closer to potential customers.

There are many things you have to do to familiarize yourself with using hashtags, so this article provides almost everything you need to get started. Once you’ve understood the nature of hashtags, you’ll soon be able to create viral content.

Remember that choosing the right hashtags is just the first step because what keeps your audience staying with you is your content quality. Therefore, it should be your first priority when it comes to TikTok strategies.

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