TikTok Small Business: The Must-Know Strategies For Growth

Last updated December 11, 2021

user Written by Nhat Kieu Minh

TikTok Small Business: The Must-Know Strategies For Growth

There is the fact that TikTok is more than just a source of entertaining videos. It can also be a potential commercial tool for increasing consumer base and profitability. 

Understanding how the app works will be helpful for your TikTok small business. Check below to have a proper marketing strategy on this fantastic social media platform!

What Is TikTok? 

TikTok is a video-sharing platform where people create and share their moments with a community. Young people use it to express themselves through singing, dancing, and lip-syncing, and even producing films. The funny, informal content will attract most viewers. 

It is an appealing platform because it provides users with a random feed of contents in a clear never-ending cycle. The app’s ability to reach a hyper-relevant audience is what makes it such a valuable commercial tool.

This video app is not a place to show off your polished advertising movies. Your business would better perform its humanness ​and personalities behind the scenes. 

TikTok now shows its interest in E-marketing since it developed the TikTok for Business tool. It encourages the companies’ creativity. Therefore, they can raise audiences’ brand awareness and engagement.

tiktok app

Why Should You Choose TikTok To Grow Your Business?

TikTok now plays an essential role in the e-commerce area. Since the platform is for youngsters, it is constantly changing the content creation way and shopping habits. Young generations tend to shift to online purchasing. 

It has been necessary for small businesses to target these online audiences in recent years because there has been a massive rise in social shopping. 

The platform is also an excellent social network that is highly mobile-first and easy to use. You can build your audience base due to its popularity. With videos going viral quickly, it’s just a matter of time until your following grows. 

More and more people will engage with your content and business once the number of followers increases. As its user base expands, so does the opportunity for you to reach new audiences daily.

As TikTok is still a young platform, its commercial side can evolve. This networking service continuously improves its marketing services, implying business owners can grow their business more on the app.

The app supports small businesses by including many commercial tools. It lets its most popular creators share links to products, share the product catalogs, and ‘live-streamed shopping” that allows customers to approach the products easily.

How Do You Get Paid On TikTok?

In 2020, TikTok introduced the Creator Fund as a method to reward content producers who have developed their accounts and are reaching a large audience. 

This media platform allows your small business to earn money from the products. However, it may cost a significant amount of time, patience, and many viral videos to develop until it is viable and can give a constant income.

All you need to do is switch your account to Pro-account. Then create your appealing content. The more engagement you get from the clips, the more money you’ll see in your bank account. 

These funds will appear in your creator dashboard around three days after your views are obtained. You can withdraw the payments up to 30 days after uploading your posts.

tiktok creator fund dashboard
Tiktok Creator Fund Dashboard

Related Articles: How To Apply For TikTok Creator Fund – Monetize Your Tiktok Account

How To Grow Small Business On TikTok? 

Signing Up An Account

You need to go to the App Store or Google Play and download the TikTok app. Once downloaded, you can use Facebook, Gmail, or Twitter accounts or create a new username and password using your email.

Pay attention to your personal bio because it is one of the first places your audience will see. It would be best to make it creative while ensuring your brand’s messages. 

You can add the TikTok link in your bio, which leads to your websites, products. The bio allows you to fill in clickable links, so remember to make it a valuable resource for driving traffic and sales!

Creating Authentic Content

The key to the success of your social marketing strategy is content. These fascinating contents do not require the use of expensive equipment. Your smartphone and business’s images will make it as authentic content performs best.

To create appealing content, you must consider what users want to see. You would better do a little research on what is trending now. Then try to find a clever way to integrate what your business wants to convey into it.

The most engaging types of videos are generally memes, catchy choreography, and remixed songs. The best way is to find popular hashtags, sounds, and effects to add to your videos. It helps you to appear on For Your Page and increase brand recognition.

Collaborating With Influencers

The concept of influencer marketing is familiar to all marketers. It’s a tried-and-true strategy that appears on many social media sites. Working with the influencers can put your business and products closer to the viewers. TikTok must be an ideal place for this!

The platform’s influencers will share your brand name, products, or services with their audience once you offer. It provides both the content tools and the audience for influencer campaigns, whether the target is to drive sales or raise recognition.

You should find influencers who have a suitable presence and are the right match for your brand. Then contact their managers or message them directly. You need to share your proposal and expectations to ensure effective collaboration.

Collaborating With Influencers on tiktok

Read more: TikTok Influencer Marketing: The Power Of An Influencer

Switching To TikTok For Business

They have introduced TikTok for Business as a platform to support marketers on the app. This in-app platform provides the most useful features for business including creating ads, setting budgets, targeting the right audience, and analyzing data. 

If you already have a personal account, it is easier to switch to TikTok for Business. You need to tap the Me in the lower right corner, choose Edit Profile. Finally, change your account to Pro and select either Business or Creator.  

It provides a variety of TikTok ad choices, including In-feed ads, Brand takeover ads, Top view ads, etc. And a fantastic feature that must be your go-to is data analysis.

It is essential to take a step back and watch things generally. You should know how your reach performs. You need to understand the engagement of your videos, who likes your content. 

Analytics tools will support you to remove the uncertainty while planning by showing what works and what doesn’t. It may provide you with some helpful information. Therefore, you can build up the next stage of your strategy.

With all those features above, you can take your social media marketing strategy to the next level. You can check out the Business Learning Center if you have any questions. It may provide you business tips and essential information to make use of those features.

tiktok business account
Tiktok For Business (Image Source: TikTok.com)

Using TikTok Paid Ads

Sponsored content has always been the best option for companies that need social media presence. Although TikTok did not have this feature from the start, it now appears to become competitive with other platforms.

As mentioned before, TikTok For Business offers different advertising choices and targeting tools to get your business’ product in front of the matching audience.

The TikTok ad formats include its signature – TopView, which is the ad that appears right after when you open the app. Other products under this platform are In-Feed Videos, Brand Takeovers, Hashtag Challenges, and Branded Effects.

If you want to build an ad campaign on this app, you must have an Ads Manager account. Put the campaign name and select your desired ad’s length and budget. Then choose your target viewers to ensure the ads reach the right audience.

How To Gain More Followers On TikTok? 

The number of followers will increase the credibility of your brand. It also increases the likelihood that viewers can access your content and products.

Make sure that you create your unique content. Make it original! You must share your videos regularly to stabilize the interaction of the followers.

Remember to use hashtags that get high views. Also, you should dub trending music and post your appealing videos reasonably, usually in the evening when users are more visited. 

Don’t forget to build a good relationship with other creators. They can help you promote your brand in some way. Or your collaboration may create a novelty that attracts viewers.

trending hashtag for small bussiness
Trending hashtags for small business

Ideas For Starting Your TikTok Small Business 2021

Most brands invest a lot in their content to make it creative and attractive. You can also check out the below TikTok small business ideas for your videos.

  • A walkthrough of your entire workplace
  • Get to know about your business and the team members
  • A day at work vlog
  • Share your brand’s origin story and its strategies to develop
  • How does your brand pack an order
  • How to use the brand’s products
  • A celebrity, influencer use your brand’s products
  • How the products are made

You have to know that it is a finicky app. Some content will succeed, while others will not. Just keep trying new ideas! You never know when you’re going to make it big.


From the features that Tiktok provides to its users, you can say that this platform is an excellent place to start your business.

Growing a TikTok small business may not be easy at first, but try experimenting with various strategies. Since you understand how the platform works and your product has potential, you can create your unique brand on this fantastic app.


Nhat Kieu Minh linkedin

CEO & Founder of EazyViral

Continuously growing is our main target to become one of the best trustable providers in social networking services.

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