How To Build Brands On TikTok? – A Detailed Guideline

Do you find it hard to develop your brand in the extremely competitive market nowadays? Are you trying to figure out how to build brands on TikTok? 

Don’t worry! This blog post will teach you what to do in order to get started and create an engaging account that people might watch on TikTok – one of the most popular social media in the world. Scroll down now! 

What Are The Potentialities of TikTok? 

In this section, we will first dive into details about the operation of TikTok and the ways it has drawn users’ attention and developed so rapidly. 

What Is TikTok? 

TikTok is a video-sharing social networking service established by the Chinese company ByteDance. The app has received a large number of downloads and soon becomes a redoubtable competitor of other social media platforms, such as Facebook, Instagram, Snapchat, etc. 

The platform of TikTok is to make various short-form videos with different genres like dance and comedy that last from 15 seconds to 3 minutes. 

At present, the company has released two versions: TikTok Douyin and TikTok – which are actually two separate entities. 

Only developed for the China market, TikTok Douyin allows users to create, edit, and share short videos, live streams featuring music in the background. Otherwise, TikTok is an international version of Douyin with the same functions, layout, and logos. 

However, both apps have separate systems. When searching for the same words in TikTok and Douyin, they will show different results in the interface. It means that users in China and overseas cannot interact and are completely unconnected.

Marketing Trends

Thanks to the rise of social media and mobile technology, marketing videos have become an essential aspect for businesses to develop their brands. With many people around the world using TikTok every second on a daily basis, it’s no wonder why so much attention has turned towards this platform as well!

To build your personal branding on TikTok, you need to understand that social media marketing can be effective only when you prepare and do it correctly. You need a precise TikTok plan that makes yours different from others and brings a new fresh air to the users.

These days, customers tend to pay attention to quick and easily approachable services. It means that you have to create a short and interesting marketing video, which is more likely to be exposed to a huge potential audience. This way will make your brand more recognizable.

When more customers start to discuss your brand outside the app, your brand awareness will spread much further. It also provides outstanding opportunities for your videos to go viral overnight. 

If you aim to hire influencers for your brand’s marketing, influencers will attract enormous TikTokers searching for your brand and products. The more famous the influencers, the more power your brand gets from video marketing. 

Follower And Customer Approach

One great thing about TikTok is the variety of content it provides for us. Once you understand the performance of your videos and measure their reach over time, you can build a data-driven content plan and create truly unique videos. 

You can choose any contents that show your strong points. If you are a chef, for example, videos about F&B will be great. Focusing on fresh ingredients and service can make viewers impressed with your restaurant. 

TikTok also offers a wide source of music for you to choose from. Picking top songs is necessary if you want more viewers to click on your videos. 

In short, you can freely do whatever you want as TikTok does not limit any careers and fields. Yet, it’s worth noting that you need to explore interesting and rare ideas to ignite their curiosity to reach more followers and brand awareness.

Furthermore, the customer segment of TikTok is diversified. It does not limit the types of users when you launch a TikTok marketing campaign. Everyone can see your videos and react to them. 

It’s no surprise that Gen Z is the most popular age to spend a lot of time using TikTok. Nevertheless, the number of older people who are starting to adopt this new platform is increasing. They learn to use it skillfully and even make professional videos. When they realize how TikTok can affect their lives, their behaviors will change.

Why Should You Build Your Personal Brand On TikTok? 

Before going deep into the details of building a brand on TikTok, you should ask why your brand needs this fast entertainment platform. 

As an extremely effective marketing tool, your brands can now take advantage of TikTok and create a phenomenon, just like many popular brands have done before!

This platform enables you to discover various content sources beyond your account, and it breaks geographical borders. It means that no matter where you come from or who you are, you can freely build your personal branding on TikTok. 

Everything becomes easier to be viral for no apparent reason on this network, beyond other communication disciplines. Therefore, it is ideal for you to start your brand on TikTok and spread it overseas. Attention-grabbing content is the key to getting potential customers’ eyes on what you’re putting out.

With its easy-to-use interface, TikTok provides a platform that even older adults can access. This means your brand has the potential to reach more followers here than on any other social media. 

You won’t have to spend too much money on ads or marketing campaigns either! When you decide to grow your brand fast on other social media platforms, you possibly need to pay for targeted ads to get the right users. With TikTok, you are likely to do that for free so that it can be a vital tool for someone just getting started. 

It’s time to stop thinking that TikTok is only for entertainment purposes! In fact, this social media platform has changed the way we consume entertainment. Many people around the world have become influencers and made bank off of it in recent years; you can even build your brand on TikTok if so desired!

If you invest your effort in creating content, you cannot count the number of followers following your TikTok profile. The profit and fame you earn from it will rise to millions and last for so long. 

How To Build Brands On TikTok? 

Now that you understand why you should build your personal brand on TikTok, it’s time to figure out how to make them come true.

Create TikTok Ideas

3 Factors Affect How You Create Contents On TikTok

Determining your potential followers is the first step to building a brand. You should identify the customer segment you target and research their features, such as their insights and needs to satisfy their demands.

Next, you need to ask what values and purposes that your brand aims to build. Followers often care about the value chains that your products bring to them. Besides, the way you present publicly also affects how people recognize your brand. 

Consequently, it is the essential factor that has a strong impact on your content: TikTok policies. You need to learn all the rules and update them frequently to catch up with the rapid changes in the market.

TikTok has constantly updated new policies to help increase the user’s safety in the world. For example, they encourage users to create more inspirational content ideas for people with mental health, which will help them show themselves and decrease the risk of suicide. 

This platform is also responsible for eliminating and avoiding toxic, harmful, and sensitive content. If you need help, you can contact mental health organizations to get supported. The updated TikTok version has the support and advice from the top psychological experts to build a friendly and safe environment for users.

As a result, understanding TikTok algorithms and applying them to your videos can boost your reactions and get popular among millions of videos. You should learn how to make your marketing video be on top of the rank and reach more viewers.

Common Elements Of TikTok Contents

Creating marketing videos on TikTok is not difficult. Reversely, it is the fastest way to seek followers and potential customers. A typical video includes the main content, topic, layout, and duration. 

These are the fundamental elements that help you start making videos. To be more competitive, you need to research your concepts, ideas, even your competitors’ ones so that you can find the best way to make your content impressive.

 

Background music and character voices also make for a more enjoyable viewing experience. They are useful when determining what type of content you need to keep viewers engaged. Subtitle, text, and filters are the next elements that contribute to successful content. 

There are still many factors that affect the quality of your marketing videos. As you can see, making TikTok videos is easy but developing content is extremely difficult and time-consuming. It requires so much time and effort to become viral all over the world.

Pro Tips

Do you want your videos to reach the top trendy ranking? 

The more the audience, the more popular your brand will get. Follow these tips to make yours worldwide!

Keeping your videos minimal and short is the top priority. Followers don’t want to react to long videos with unclear or common content. Your videos are likely to go viral when they have enough duration and unique content. 

You should focus on the first 3-5 minutes of your videos. It plays a key role in attracting followers. They tend to stay with your videos longer if your content is interesting and attractive. So, invest your time to figure out the hottest and useful topics so that customers can remember your brand and uniqueness.

Making videos does not stop at advertising your products. To make it more efficient, you should add tips and suggestions to your videos. Followers want to see your opinions on the topics and practical solutions because it seems like you interact and communicate with them.

TikTok FYP

FYP stands for For You Page, the first page you see when you first click on TikTok. On this page, there are several contents you’ve never liked before, but you can freely choose which topics amaze you while signing up for your account. 

So, you should be asking how FYP really works to determine the suggestions? Or how to get on TikTok FYP?

FYP reflects your unique taste and liking. It is based on three main factors: user interaction, video information, and device and account settings. 

Have you ever noticed that when you finish watching videos about a specific field, the next ones will be related to this topic? 

Whether you follow other accounts or not, all videos on TikTok are personalized and suggested to target followers. That’s why you can see a lot of videos from strangers. It is also an advantage of TikTok. Though your brand hasn’t been so popular, it is still recommended to reach TikTokers. 

When you start to create your TikTok profile, the number of followers is not as important as you think. Determining the right content for the right customer segment is much more essential. You need to decide which content your customers pay most attention to so that you can present your works to the world and increase your fame.

Unlike other social media apps, your content on TikTok should focus on one main topic and develop its multiple aspects. It is an efficient way to build your unique branding over millions of videos a day on this platform.

What Should You Do When Building Your TikTok Profile? 

TikTok is a great way to build and introduce your brand. You might be so excited when you first create your TikTok profile. However, there are some rules you need to remember if you want to use TikTok effectively. Otherwise, others can report your videos if they believe that you violate these rules.

You are not allowed to sell products, show their information, logos, or your personal information evidently on your TikTok profile. If you want to advertise your brand, do it cleverly. Showing directly is not always a good choice. 

Similar to Facebook, TikTok has its own advertising system. When followers watch 10 videos from your profile, ads will come up. TikTok has tools to predict users’ behaviors on its site, then suggests various relevant ads to draw their attention and make them its potential customers.

To make your marketing campaign successful, your contents need to be consistent and penetrative. Funny videos can attract followers at first sight, but high-quality ones keep them stay. You should find your major and invest effort in your videos. This way will not attract lots of followers quickly but gradually. Remember that maintaining quality is always better.

TikTok has developed excellent AI, which is able to detect posted videos. So, don’t try to re-up other videos. Even when you remove or hide the logos of the original ones, AI still recognizes them and reduces your video’s reaction. Your reaction will extremely decrease.

To spread your brand awareness, you should upload 1 video a day. There are so many new and trendy videos on TikTok every day, and users can easily forget your brand if you rarely post videos. Thus, you have to stay connected with your followers by updating your status frequently. To save time, you can plan, make several videos at once, and post them regularly.

Conclusion 

TikTok has been more powerful than ever before. It creates jobs for many unemployed people and changes the way we used to advertise our brands. Every brand should learn how to build brands on TikTok to catch up with the speed of the market and gain competitive advantages beyond others.