YouTube Marketing – The Best Method For Boosting Your Content!

Unsurprisingly, YouTube is the second most visited website on the Internet, having a huge subscription of over two billion users. Most users utilize YouTube as an entertaining and educational source. However, have you ever thought of YouTube marketing? 

With its large consumer platform, you have a golden chance of calling their attention and creating worthwhile digital video marketing! Effective marketing strategy on this video-sharing platform is easier said than done. 

Don’t worry, let’s keep rolling down this article to see how to use YouTube for marketing!

What Is YouTube Marketing?

For marketers and online product developers, YouTube marketing strategy is surely a widely used term. But to put it simply, what is YouTube marketing? 

YouTube marketing is an excellent method to promote businesses and products on YouTube’s platform. This practice involves uploading valuable and meaningful videos on a company’s or individual’s channel or using YouTube ads.

In fact, with the flood of consumer attention, YouTube is such a competitive place that it requires you to create a video with high quality and have an effective strategy instead of randomly uploading content and expecting to see results.

No one wants to invest in online marketing and finally receives only a handful of views and subscribers. 

So to succeed on YouTube, you will need a winning strategy, the ability to build content and create attractive videos and acknowledge the best way to optimize them with keywords and topics.

How To Create A YouTube Channel

Undoubtedly, creating a YouTube channel and uploading your videos should not pose any difficulty or problem. However, this simple way cannot promote your brand and boost your productivity but rather wastes your time and effort.

Create A Google Account

To build a YouTube channel, you first need a credible and authorized Gmail account to prevent any chance of information leakage or account attacks in the future.

It is advisable to use your agency or business’s reliable information to create a Gmail account. Personal data like phone numbers, dates of birth, and recovery emails are needed to finish this step.

Create A YouTube Channel

Let’s log in to your Gmail account and visit YouTube to open the channel. Instead of creating a channel, click on the “Use a business or other name” button and type your dream account name. 

If you cannot decide the brand name, it’s okay to update and change it later.

Customize YouTube Account

Your YouTube account needs to have an attractive and logical display to draw users’ attention first. This step involves adopting a unique value proposition and a provoking color scheme.

At first glance, your channel should give viewers a clear idea of the type and upcoming content. YouTube layout also shows how professional and reliable your brand is. 

Therefore, it is vital to display it with recognizable images consistent with your brand’s symbol and color to leave a long-lasting impression on viewers.

Set Permissions For YouTube Account

Before diving into the content, it is crucial to decide who is responsible for frequently accessing the account and managing the channel. In general, there are three main roles:

• Owner: As the term suggests, owners are given full editing power over Google properties, including adding or removing managers, editing business information, and replying to reviews.
• Manager: Except for adding and removing roles or listings, managers have the same power as the owner.
• Communications Manager: This role focuses on responding to reviews and other communicating actions. However, they are not permitted to use YouTube’s managing function, upload new videos, or view viewer analytics.

You are nearly done now! Don’t worry if you cannot customize your account altogether at once, as you can add and change new features later on. 

Nevertheless, it’s best to complete setting up your account as soon as possible. You will never know when viewers accidentally drop in and visit your channel.

How To Optimize YouTube Videos

Now that you have had your own YouTube brand account; it’s time to learn about search optimization. 

Without a shade of doubt, engaging content is a must, but only this factor cannot contribute to the overall success. You need to utilize various optimization methods to bring your videos on the top ranking on YouTube and Google search results.

One of the keys to becoming a YouTube marketing professional is optimizing succinct and straightforward metadata. This metadata gives information about the video title and description, subtitles, tags, and other captions.

This practice will surely make your videos appear on the viewers’ searching results when they seek video content like yours.

Video Title

Titles are the first thing people read when scrolling down a list of videos, making it the solely decisive factor whether most users click to view a video or not. So yours should be clear and compelling enough to whet searchers’ appetite for the content or help them solve their problems.

Let’s do some keyword research to acknowledge what viewers are looking for and include them at the beginning of your title. However, don’t forget to keep your titles around 60 characters long to avoid being cut off in results pages.

Description

Only the first two or three lines of your video’s description are shown under the uploading content. For that reason, you should write crucial links or call to actions (CTAs) in the description’s beginning to draw views and engagement.

Video transcript is also a must-have below those two short lines, as it can effectively improve your SEO with full keywords. This part may show links to official social channels, video credits, or time stamps.

Hashtags are highly recommended to boost SEO level, but you need to use them sparingly.

Tags

Highlight the main keywords in your tags to associate your video with others of the same content. By doing this, your video will likely have a broader reach.

Category

This function allows owners to choose a suitable category and group their videos with related content on the platform.

Thanks to this feature, a large spectrum of users can access your video by simply typing their favorite genres and categories.

Thumbnail

Thumbnails are the second thing people encounter when seeing your videos after titles and directly influencing viewers’ decision to visit or pass. Thus, unsurprisingly, up to 90% of the most-watched YouTube videos have custom thumbnails.

So invest time in creating unique and captivating artworks and letting them stand out to attract users’ attention. 

How To Create Videos For YouTube

Now that you have finished the first step of creating your account, it’s time to build your content and popularize it on YouTube. Video types, video script, shooting, editing, and optimizing are five main steps in this crucial phase.

Types Of Videos You Can Choose From

Before filming, it is important to decide the desired video type to help you achieve your goal. In general, there are eight popular genres among successful online marketing strategists.

• Suppose you are looking for something to boost and build up your brand’s credibility and popularity. In that case, customer testimonials are the most effective videos involving making short interviews with satisfied customers.
• For a newly launched product, on-demand product demonstration videos are a great choice to show its benefits and proper uses. 
• Plus, explainer and tutorial videos also give potential consumers necessary information about this product and answer customer support questions.
• Another method to amplify your product’s credibility is using thought leader interviews, small talks with experts on a specific aspect.
• Project reviews and case studies are also popular video types to recap your company’s campaigns with short moments, statistics, and results.
• Spend time talking, sharing unfiltered moments with viewers, and letting them give real-time reactions will surely create a strong bond between you and other YouTube users.
• Video blogs and event videos are two other excellent options to make an intimate connection with users by posting daily events or in-person experiences.

Writing Video Script

Like any successful campaign or published content, you need to establish what you want to achieve before bringing it to life. It is possible to have a wide range of goals when making a YouTube channel.

Most owners want to increase awareness for their companies, drive inbound website traffic, boost social shares, and raise subscribers to their channels. 

However, it’s ideal to focus on one single goal per video to have the best result. A specific target will surely ignite your creativity and allow you to work on your storyboard.

This so-called shooting outline should include rough scene sketches with short descriptive information, camera position, and dialogue. Don’t forget to spare room for additional multimedia elements like graphics and title slides so that the video can flow seamlessly.

While building the storyboard, you will have to decide the video length. It is advisable to produce decently long videos to deliver key messages but short enough to keep viewers interested throughout.

Preparing a filming location

It is one of the most important steps to create a compelling video, requiring you to explore and decide on various sites depending on your storyboard.

Friends, colleagues, and family members are great resources to get the desired locations. Visit the shooting sites before filming to make sure that you can capture your wanted shots.

Noise levels and light also deserve your consideration, as they can interfere with your filming audio.

Shooting Videos

If you are on a tight budget and cannot afford a fancy premium camera, smartphone cameras can be your salvage, enabling you to make great content without having to bring and invest in cumbersome and expensive equipment.

You should turn the smartphone sideways and use landscape mode to eliminate chances of awkward cropping or framing. YouTube tends to only support landscape format.

The camera’s shakiness will surely get on viewers’ nerves and drive them off the content, so we highly recommend you place your recording equipment on a tripod or level surfaces to take smooth shots.

For each scene, you will want to shoot from different angles and distances to have more variety. This method also ensures that you can capture spectacular and engaging moments.

It is important to use a high-quality microphone for audio or conversations in your video to capture all the wanted speech. Some recent microphones allow you to connect to smartphones wirelessly for the best results.

Editing Videos

Depending on your budgets, software, and operating system, there is a vast range of editing tools suitable for your computer, from basic tools like clip cuttings, title adding, color correction to other expensive options like Final Cut Pro X.

When editing, besides the wanted audio, music and sound effects are worth your investment. A good sound system can differentiate a successful video from an amateur one. It’s easy to find catchy music nowadays, as cinema quality sounds are widely available on the Internet.

However, when selecting music for your content, pay attention to the overall mood of your video. Each camera movement and action deserves appropriate sounds to precisely deliver its meaning.

Another key part of choosing music is the permission to use the song so that you can save your budget on licensing fees or avoid other penalties in the future.

How To Optimize Videos To Get Views

High-quality video content with great dedication and investment cannot receive its deserved attention and view rates without SEO optimization.

Like Google and other search engines, YouTube shows video results ranked mainly by titles, keywords, and descriptions. Therefore, you want to optimize your videos to make them outstanding in search results.

Writing An Impressive Title

As mentioned above, the title is the very first thing most viewers can see about your content. Plus, this is one of YouTube’s primary criteria to evaluate your video and rank it on the search.

The title needs to include relevant keywords, an important aspect of YouTube SEO. YouTube allows for a limit of 100 characters; however, it would be best to use around 55 to 60 characters to avoid being cut off.

Creating An Outstanding Thumbnail

Designing the right thumbnails is as important as crafting a great title, ensuring that the image and title work along with each other. Let’s refer to some hacks many successful social media marketers use to create a great one.

Moreover, including your logo in thumbnails to boost brand awareness is another brilliant way to optimize – a tip you should not ignore.

Writing Great Descriptions

Prioritize the first few lines for a summary of your content with SEO keywords. 

Nevertheless, it would be best not to overwhelm viewers with those keywords; instead, use coherent and natural-sounding sentences.

To boost viewers for other social media platforms or playlists, it’s helpful to add links to your website, social networking channels, and auto-subscribe links.

Adding Closed Captions

This function enables viewers to find out your YouTube video by typing a great line they can remember from other video sources. 

Prepare captions for your videos to make your content within users’ reach. You can use automatic captioning on YouTube or create your own for more precision.

Using YouTube Tags And Drive Subscribers

The best way to optimize your tags is to place important terms in the front and create a blend of common long-tail keywords. Let’s think of which terms viewers can search for.

Creating Calls To Action

Try not to give too many prompts as they can cause confusion. Instead, keep your calls to action minimal and simple because the goal is to make it easy for viewers to enjoy. Let’s persuade them to subscribe to your channel.

Uploading And Scheduling Videos

After creating, editing, and optimizing your video, it’s time to schedule it for publication. Most users still expect videos like webisodes or program series to be released on a reliable schedule.

Therefore, look through channel analytics and decide a day or hour that is likely to show a high rate of viewership and engagement. Each genre and video category is especially favored in different time sessions.

Once pinpointing the best time to release, you should aim to publish videos regularly within this window to whet users’ appetite for new ones and retain their excitement.

Working With An Influencer

One of the best ways to optimize your content and boost its credibility and popularity is collaborating with a famous person or an influencer. Over 60% of subscribers seek shopping advice from their favorite TV personalities, models, celebrities, and influencers.

Therefore, try to team up with them to make your products within a larger reach. However, avoid over-exerting on their content to avoid counterproductive results.

How To Understand YouTube Analytics

YouTube enables you to thoroughly measure your success after a lot of effort and dedication to creating interesting content, SEO optimization, and sharing on different platforms.

YouTube analytics can look daunting at first with too many numbers and strange and challenging graphs. Thankfully, understanding those complicated things is much easier than you imagine.

Tracking Key Metrics

Depending on your set goals when publishing videos, there are different criteria to measure the success rate. Overall, YouTube analytics is designed to offer you information on how viewers found your video, how long they stayed, and their engagement level.

Head to the YouTube analytics dashboard, which gives an overview of your video’s performance during the past 28 days. This report includes some top-line performance metrics, demographics, and popular YouTube content.

Watch Time And Retention

This function allows you to see the total number of minutes that users have spent on your channel as a whole and individual videos. Watch Time is one of YouTube’s ranking factors, placing your video higher in the search results. 

Retention rate is another factor in notifying the average percentage of your viewers’ watch per view. A higher percentage means a higher chance of watching till the end.

Traffic source

Traffic sources show how viewers have found your content. This feature provides valuable insight and ideas on where it will be best suited to promote your video.

Demographics

Demographics is the best method to better understand and market your content to YouTube users. The report breaks down and analyzes different age groups, genders, and other criteria of your audience.

Gathering this database can help you modify the content to resonate with your viewer personas.

Try YouTube Advertising

Besides organic traffic, there are also various paid options designed to promote your video. YouTube advertising is luckily a budget-friendly and effective method.

This promoting method comes in two main types: Video discovery ads and in-stream ads. The former tends to appear on the YouTube homepage within search results. If users find those ads interesting and useful, they will click on them and be redirected to the promoted video.

On the other hand, the latter plays within a YouTube video. These ads often come with different overlay text and calls to action, which forces viewers to watch for the first five seconds to continue their favorite video.

Setting up your ad campaign is like a piece of cake and requires minimal costs. All you have to do is go to your Google Adwords account and start a new campaign.

Select your promoted video, campaign settings, including a name, budget, and timeline, decide on a bid, and your ads are ready to go.

The Bottom Line

With more than two billion users, YouTube is no longer merely an entertainment platform with funny videos. Instead, it is a serious marketing place, allowing your brand to promote content visually and engagingly.

Besides creating interesting and attractive video content, there are various aspects you need to carefully consider to gain high rates of engagement and viewership.

Organic traffic from search engines and other inbound marketing techniques will be worth your investment and practice. It sounds overwhelming at first, but you will surely reach your goals of boosted brand awareness!Therefore, be sure to follow our guide of creating and optimizing your video to make the most out of YouTube marketing.