When is the best time to upload to Youtube? – The Secret to viral videos!

January 06, 2021

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When is the best time to upload to Youtube

All content creators would love their videos to receive thousands of views from social media within a short time. To achieve this achievement, you must unleash one of the biggest Youtube’s secrets: when is the best time to upload to Youtube? 

If you also want to find out the answer, join us in the article to find more.  

How to know the best time to upload to Youtube?

Step 1: Visit your Youtube channel analysis.

The first thing you need to do to know the best time to upload to Youtube is by Youtube analytics. To access the tab, you can follow the instructions below:

  • On your top right corner, you can see your account represented by the avatar. Click on that image profile.
  • From then, you will access the Studio dashboard screen. Among the tabs, look for “Analytics” and click on it. 
  • Once you have accessed the tab “Analytics,” find the “Audience” tab at the top of the screen and click on it.

Step 2: Check the time bar to know when your visitors are online on Youtube most

Once you have successfully opened the dashboard “Audience,” you will be able to view a new platform called ‘When Your Viewers are on YouTube.’ This platform, inspired by Google, represents the times when your subscribers and followers are online. In this specific amount of time, these audiences watch many videos on this social media, and one of them might include yours.

Why do we need this research to find out what is the best time to upload video to this platform or other video social media?

Well, you can imagine the situation of watching Youtube as watching TV. When there is a time you sit on the couch and randomly click through many channels to choose what you will watch, there is an equal chance for every program to be watched in that time. If you are a fan of sport, you would love to watch a volleyball match, followed by a soccer match, perhaps. 

The same theory applies to Youtube analytics and other social media, like Facebook, Instagram, Twitter, etc. Suppose your subscribers or followers continuously watch videos in that specific amount of time. In that case, this platform can give you a hand by suggesting your videos coming up next, thanks to the fact that the Youtube algorithm is trying to make the audience stay by recommending more related content, like the Google algorithm. 

Based on your content strategy, you can take advantage of posting videos around this time to ensure the possibility of your videos being found and watched on social media. Even better, getting more likes and subscriptions afterward!

Step 3: Identify the golden day and hour of your Youtube channel

Best time to post on Youtube
When viewers are on the Youtube tab

Looking at the graph above, we can detect some difference in the purple color. So, what does this difference mean? 

The light purple bars represent the time when few viewers or followers of your channel are online; on the other hand, the dark purple bars indicate when a large volume of your audiences concentrate on Youtube online. So, the lighter the color, the less volume of Youtubers are there, and vice versa. From the above example, we can conclude that most of your viewers online are Wednesday mornings from 9 am-11 am, Friday mornings 10 am-11 am, etc., and fewer viewers are online since noon.

This information is so valuable for your channels because you can know exactly when most of your viewers can watch your videos. You would want to publish your videos when many viewers have already been online, a time that we call “golden hour.” The more Youtubers are online in the golden hour, the more possibility your videos get suggested.

That’s how you know the golden hour of your channels. Other than that, to find the “golden day,” all you have to do is find the day with the most dark purple bars. Using the previous chart, we can conclude that it is the almost weekend days, Wednesday, Thursday, and Friday. 

If you post multiple videos more than three times a week, make sure to skip posting per day and rearrange your posting schedule properly. You can also know the worst day to post videos as well. 

Step 4: Upload your video. 

Now that you have known your channel’s golden day and hour, you might wonder, is it the time when we upload our videos? The answer is no, and here is why we should not upload videos right at the golden hour:

  • You will miss the views you have gotten if you post earlier, which decreases your monthly views of your subscribers.
  • Youtube will take time to analyze your videos, and it cannot recommend your videos since it takes time to index.

That is why you should upload your video before the golden hour. It is usually recommended that all videos be posted during the first two hours before prime time. 

When is the best time to upload on Youtube if you don’t have the news report?

Despite how functional the tab When Your Viewers are on YouTube is, there are specific conditions your channel must meet to having that tool. If you cannot find that tab in the analytics section, your channel is not approved for that tool yet. However, you can still find out the best time to upload to this platform without its help. Go with the broad trends all over the world to know the days to post:

  • For business content, you should post videos on the days of the week as the target audience are workers, and they tend to spend their time watching videos and surfing on social media on Monday, Tuesday, and Wednesday. 
  • For other content such as entertainment, lifestyle, social media, posting on weekends from Friday, Saturday and Sunday is a great deal to catch most of the audience’s attention.
When is the best time to upload to Youtube
Best time to upload video to Youtube

For the specific times, you can follow the time trend below to know the best time to post a video on multi channel network:

  • Monday, Tuesday, Wednesday: 2 – 4 pm EST
  • Thursday and Friday: 12 – 3 pm EST
  • Saturday and Sunday: 9 – 11 am EST

The time of day and day to post suggestions below can vary, especially if your audience is not in the United States. To ensure that your audience sees most of your videos on social media, check the Real-Time Activity card in the Youtube Studio to know when people tend to watch your content. 

The final words

And that’s everything we can cover on the best time to upload to Youtube. Now that you have known the time trick of Youtube, we hope you can arrange the time properly so that the largest number of audiences can access them when your videos come up. Thank you for joining us, and we will see you in the next related article!

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