TikTok link in bio: How To Add A Link To Your TikTok Bio

July 10, 2021

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TikTok link in bio: How To Add A Link To Your TikTok Bio

Have you ever wondered why several Tiktokers, especially influencers, add a TikTok link in bio? While some may have the answer for this already, we’re still going to spill the tea for those who don’t know in today’s article.

First of all, what is TikTok bio link? It is a bolded, clickable link that will drive users to a landing page when they click on it.

Adding a link to your TikTok was a limited feature, but now content creators can do it by simply switch to a business account from their personal account. For more details, check out the steps below.

Step 1: Go to your account settings, then opt for Manage account.

Step 2: From here, you will see the option Switch to Pro Account. There are two options available: Creator and Business. Choose the Business option, and come back to settings.

TikTok link in bio
Step 1 and 2

Step 3: Now that you have become a TikTok business account, it’s time to add your link. Click Edit Profile, then simply add a clickable link to the website field, and you’re done!

Now, you should have known how to put a link to your TikTok bio. Let’s move on to the next section – ways to optimize your TikTok link to bio to drive more traffic and engagement.

How To Optimize Your TikTok Bio For More Traffic

Since TikTok bio is limited to 80 characters, you’re going to need to be wise when choosing what to put here, besides the already added website.

Describe Your Account (Or Brand)

Usually, the bio is what people first look at when they visit a TikTok profile. You should add a brief introduction about yourself and your company; make it short and sweet.

TikTok link in bio
Make it concise!

Looking at your bio and thumbnails, users may be able to put together an idea of what your channel is about. Some people think having good thumbnails is enough for that, but we think not.

What if you decide to make an important video that has nothing to do with your brand? This is when the bio comes in handy; within a few words, you’re portraying a brand picture to help visitors choose whether they want to follow you.

Also, make sure your language is engaging and compelling to entice potential followers. It is advisable to add your working email in the bio so people can contact you if needed.

Use Emojis

Have you noticed that every TikTok bio has at least an emoji in it? If you think we’re bluffing, go check it out yourself! Literally every influencer or brand owner includes a ‘fire’ emoji, or a ‘click here’ emoji in their bio.

Why? Because it makes an easy way to further emphasize your brand image. Thus, it helps with the 80-character limit; instead of saying, My content is great!, you can say My content is ‘fire emoji’. Yes, this was poorly said, but you get the point.

TikTok link in bio
Clothing brand PrettyLittleThing

Using emojis is a smart way to showcase your products (if any) without taking up too much bio space. If you sell clothing items, add a ‘shirt’ emoji. If your profile targets plant lovers, you might as well add a ‘leaf’ or ‘plant’ emoji. A simple yet efficient way!

Of course, you’re going to add a website in the TikTok link to your bio. But the question is, which link are we choosing here?

It depends on what you’re targeting. For example, add a link to your YouTube channel if you’re mainly active on YouTube. Or maybe add a link to your brand landing page so that people can check out your products.

A majority of people, especially influencers, often add a link to their social media to connect their fans with the media world outside of TikTok. However, since you can only add one link at a time, changing it every once so often can be quite a hassle.

This is why you should check out url.bio. This link in bio service allows you to promote multiple direct links at once, driving more external traffic to your social networks.

Now, instead of one link, you can add unlimited links to your blog post, latest YouTube video, or even affiliate links.

Add A Call-to-action

Just like any good bio on other networks, a call-to-action should be mentioned in your profile bio. Sometimes, telling people exactly what they need to do gets you unexpectedly good results.

TikTok link in bio
Add a CTA!

For example, you can say, “Follow me on Instagram” with a link to your IG profile, or “Check out my latest YouTube video” with a link to that video.

Don’t Exceed The Limit Characters

Exceeding the character limit is the last thing you’d want to do.

If you plan on using the same Instagram bio, you might want to think again. Instagram allows a character limit of 150 characters. While some people already feel tight, TikTok only lets you do just over half of the mentioned number, which is 80 characters.

This is why using emojis and picking out the most important aspects of your brand is so important. There’s not enough space to mention every single thing!

Conclusion

Now that you know how to add a TikTok link in bio, what’s with the wait? Open TikTok, and try out these intuitive features now!

As for those who have yet to have a TikTok account, consider this a good time to join TikTok. This platform is taking up YouTube’s position as the dominant video-streaming platform of the world. Do you know what this means? You can make a fortune if you start filming today!
Related Article:
How To Use TikTok – Top Best Guidelines For Beginners
How To Get Views On TikTok: The Ultimate Guide

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