YouTube Call To Action: Call Viewers To Take Action

July 20, 2021

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YouTube Call To Action: Call Viewers To Take Action

Many famous streamers put a YouTube Call To Action feature on their social media channels and videos. Have you ever wondered what this assistive feature is used for?

It is very straightforward; popular YouTubers have the widest reach to and biggest impact on viewers. That’s why they use CTA to drive their subscribers to follow their appeal.

If you are operating a YouTube channel, you should consider using this feature on your channel and every video. This addition will help you get more subscribers and even make more money from calling for donations!

In this article, we will illustrate how to use YouTube CTA from start to finish. Scroll down and find out now!

What Is Call To Action (CTA) On Youtube? 

YouTube Call To Action
CTA on Youtube

Beginners may not know what YouTube Call To Action is. We will explain this feature to you quickly in this section.

You can consider Call To Action (CTA in short) as a command or a direction. This feature helps you propose to people to do simple tasks that benefit your channel or expand your social media coverage.

Call To Action appears everywhere, not only on YouTube and other social media platforms, but also in real life. Here are some examples for CTAs:

  • “Join us in the course right now!”
  • “Click here for more detail!”
  • “Sign up for free!”
  • “Buy it right now!”
  • “Contact us to get support now!”
  • “Subscribe our channel now!”
  • “Give us a like!”
  • “Donate us for more good videos!”

Call To Action is placed where most viewers can see it. For example, when your subscribers watch your videos, the CTA will appear and attract their attention. The more people who can see the CTA, the more people you tend to follow the action you have proposed.

In fact, most viewers only watch YouTube videos without doing anything. As the video ends, they are more likely to move on to another video immediately. In this case, you can use the CTA to remind them to give a like to your video or subscribe to your channel.

On the other hand, numerous companies use this Call To Action feature to drive the customers to buy the products from their brand channels.

How To Add Call To Action On Youtube Channels?

Call To Action On Youtube Channels
How To Add Call To Action On Youtube Channels

As mentioned, you can choose to add YouTube Call To Action to both your channels and your videos. First, we will get started with the channel Call To Action.

You use channel CTAs mostly for driving the viewers to visit your main websites, contact addresses, fan pages, social media groups, and other channels you own.

When your viewers click on your channel links, they will automatically be moved to the address to which you want to drive them.

There is no limitation on the number of links you can put on your channel. But remember that only one link is emphasized. The other links will only appear as icons.

channel links - YouTube Call To Action: Call Viewers To Take Action
Channel links

As viewers visit your YouTube channel, they can easily be attracted by the most emphasized link. Therefore, we advise you to choose the link that enables Call To Action.

It is quite simple to edit the channel links. You just need to move your mouse to the channel art and tap on the pencil icon on the top right of the screen. You will then be free to edit the links.

More often than not, popular YouTubers use the most emphasized link to call their target audience to subscribe to their channel. Some streamers use this link to drive people to their business websites and buy their merchandise.

The other non-emphasized channel link icons can be used to suggest people to visit your social sites.

Channel Description

Every YouTube channel comes up with a description, where you describe your channel and write many other things that are related to it.

The great thing is, you are free to write down anything you like in this description. Thus, it will be such a miss if you do not take advantage of this place for a Call To Action.

Call to action on youtube
Call to action in the description

You can add any content, which asks people to subscribe to your channel or share the channel with their friends. You can also inform them about the latest videos you have posted so that they can go and watch them.

Of course, you can also type in multiple links to the websites that you want your viewers to visit. These links can be your social profiles, your business websites, or other channels you own!

However, you need to keep in mind that the links in the description are just texts. They are not clickable. If the viewers want to visit the website, they have to copy the link and paste it on the address bar.

But we still highly recommend you put the links in the description. Overall, you lose nothing. The links will be available for the viewers who are truly interested in your Call To Action links.

Other Channels

If you manage multiple YouTube channels, there is a great way to call your viewers to visit and subscribe to all of them. 

YouTube allows you to add sections in your channel and links to other channels that you own. This sector is also known as a special section.

It’s simple to enable this add-on; choose Customizations and go on customizing the Layout of your channel. Feel free to add up to 12 sections of your hottest videos, playlists, or channel subscriptions. 

As you customize a section, make sure that you add all the links to your other channels in it. Also, remember that each section on the channel can be given a name. You want to title every section using a Call To Action sentence to make it more attractive and emphasized to your viewers.

How To Add Call To Action To YouTube Videos?

You can add Call To Action not only on your channel but also on every single video you post on YouTube. Here are 3 common ways to add CTA to videos:

Your Description

A high number of YouTube users read video descriptions before and after watching the content. That’s why this is a great place to use Call To Action.

You can put in the description a link to the website you want your viewers to visit. But remember that all content is hidden after the first 2 lines. 

Your subscriber has to click on “Show More” to read the full description. Thus, it is always better to put a 5-6 word call link on top to attract the viewers right at first sight.

Cards

Another great way to make Call To Action is to use cards. 

After posting a video, you can go to the settings and add a maximum of 5 cards to it. When the viewer clicks on the “i” icon on the top right of the screen, the information of the card drawer will pop out. Your Call To Action cards also appear with it.

Youtube Call To Action

End Screens

Putting Call To Action using the end screens is a very common way. These action extensions allow you to place many different interactive elements at the very end of your video. For CTA, the most important element to put is the link to the website. 

Right after the video ends, the custom end screens that have your CTA will appear. Your viewers can easily notice them and take action as you desire.

Firstly, you tap on the end screen and the annotation tab. After that, edit the end screens and put the Call To Action links in them as you have in mind.  

How To Add Call To Action Button On Video?

Youtube Call To Action
Youtube Call To Action

YouTube also supports adding a subscribe button on the video. If you want to call people to subscribe to your channel without any other purposes, you can follow our guidance below.

Here are 6 steps on how to add Call To Action button on video:

  • Step 1: Login your account and access YouTube Studio.
  • Step 2: Tap on Settings at the menu on the left side of the screen.
  • Step 3: Tap on “Choose Image.”
  • Step 4: Select the subscribe button image you prefer. This button image will appear as your branding watermark. (You can design your exclusive watermark or choose one on Google Images).
  • Step 5: Adjust the display time for the subscribe button. If you choose to place this interactive feature at the end of the video, it will appear in the last 15 seconds. Otherwise, you can customize the start time for it. In case you want the subscribe button to run on the entire video, YouTube also supports you!
  • Step 6: Save all the settings.

Conclusion

It is always necessary to use YouTube Call To Action. Thanks to it, you can call your viewers to take action as you desire, such as donating to you, subscribing to your channel, buying your merchandise, and so on!

We have provided you with many tips and tricks on how to add Call To Action to YouTube videos and channels. Make sure that you follow our guidelines carefully to get the best CTA result!

For further questions about this article, please feel free to contact us. We will answer you as soon as we can!

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