Youtube Analytics is a tool that aggregates metrics that show you how people find and interact with your channel. Use with YouTube analytics is so important if you want to grow your YouTube channel.
Measuring the effectiveness of your YouTube channel through Youtube Analytics is something that many YouTubers often overlook, most people think that just tracking subscribers and views. But many other metrics measure and evaluate your YouTube channel.
Do you know that metrics?
Do you know how to analyze those metrics to develop content and strategy for your channel?
In this article, we will show you:
- The metrics you should track in Youtube Analytics
- Analyze the metrics to find out the reasons why your metrics increase or decrease
- Adjust your channel optimization and content through those metrics to grow your YouTube channel.
To use Google Analytics you need
- Log in to your Youtube account
- Click the profile icon at the top right corner of the screen, then click “Youtube Studio”
- It will take you to the Youtube Studio dashboard. Then you will see some basic analytics in the middle of your screen (Watch time, Views, Subscribers, and Estimated revenue later).
- On the left side of this panel, you will see a menu. Click Analytics to navigate to YouTube’s main analytics dashboard.
General features of Channel Analytics
The analysis of YouTube videos has four main parts: Overview, Reach, Interaction level, Audience.
The default setting for displaying your channel metrics is for the last 28 days, but you can change the number of display days to meet your needs.
Finally, if you confuse about the meaning of any options on YouTube, mouse over those options then you will receive those meanings.
Here shows all Views, Watch time (hours), Subscribers, Your estimated revenue (if the channel enables monetization) of your YouTube channel.
You need to determine the number of subscribers to your content, also known as the percentage of subscribers on the view, you need to know what content gets their interest and attract.
The ratio of subscribers to views
The ratio of subscribers to views can help you determine how well your content meets that goal.
This ratio also helps increase your channel ranking according to YouTube’s algorithm.
Videos that get 20% of their subscribers on views in the first 48 hours will continue to perform well over the next time.
Views are seen as a measure of the success of a video. A YouTube video gains one view when viewed for 30 seconds or longer.
But with YouTube’s newly changed policy, watch time becomes more important. Youtube needs to keep users longer on each of your videos, thus increasing the likelihood of clicking on ads on videos.
If you divide watch time by the total number of views, you get an extremely valuable indicator: the average view duration on your channel.
Average view duration
Average view duration is an essential metric. It can be measured on every video or all videos on your channel.
If your video has a high average duration, Youtube’s algorithm will appreciate your video. It will boost your video ranking on search pages and increase the likelihood of the video appearing in the suggested video list. The more retention videos you have, the higher your channel will rank.
It means that you should keep your viewers in your video for as long as possible.
It is calculated based on the percentage of views: if your video is one minute long and everyone watches 30 seconds, the retention rate is 50 percent.
Youtube Analytics gives you detailed statistics for the video, so you will know the average view duration, which videos have good performance, thereby catching the trends of the audience. It will give you a better idea of what your audience wants to watch and publish videos with content that is suit for them.
The same goes for videos with poor performance that you need to adjust as soon as possible.
It is a place you’ll find out how people search and watch your videos, including four sources of traffic:
- Youtube Search: users find your video by typing keywords to search on the YouTube search toolbar.
- Suggested videos: Videos that get good reviews from Youtube will be recommended to more viewers.
- Playlists: in the list of videos with the same topic of others or yours, users find and watch your video.
- External: people see videos from outside YouTube platforms such as social networks, embed videos into blogs that link to videos on your channel.
The most important interaction metrics include:
- Top videos: Most-watched videos in time. Over time, this can help you plan programming that takes advantage of seasonal trends
- Top videos by end screen: Your channel’s most effective end screens videos. It shows the videos with end screens that viewers clicked the most.
- Top playlists: Your top playlists by watch time.
- Top-end screen element types: Your channel’s most effective end screen element types. This shows the end screen element types that viewers clicked the most.
- Top cards: Your channel’s most effective cards. This shows the cards that viewers clicked the most
If you look at the details of each video, you will know the likes and dislikes, so you know how viewers feel about your videos.
Looking at the metrics will show you the best opportunities to reach out to people, thereby developing your YouTube channel better.
To find out about the people watching your video, in particular, their age, gender, and location check these metrics carefully. Getting to know your audience can help you make more informed marketing decisions. Or it could help you enter the markets you have considered before.
- When your viewers are on YouTube: When you know the time your audience uses watches a video, you can schedule a suitable video publication to reach the maximum audience.
- Age and gender: Who your video directs, who watches your video. You can know through the metrics, which help you accurately evaluate your published video content.
- Top countries: The position where your video gets the most attention, whether your video fits that position or not, please adjust accordingly.
- Top subtitle / CC languages: Your channel’s audience by subtitled language. Data is based on the usage of subtitles / CC.
Above are the metrics that you need to analyze to evaluate your YouTube channel development. Also, you can go to “Advanced more” to see more detailed metrics and compare them with other videos on your channel.
Here is a data that you should notice that Device Type
- Devices that disclose what percentage of your users view your content on desktops, mobile devices, tablets, smart TVs, etc.
- Devices affect the types of content that people watch on YouTube, as well as the way people interact online in general.
- Mobile users tend to watch on the road, so they are attracted to short-length videos. Desktop users are more likely to buy things online. So if conversion is your goal, you might want to serve that market instead.
- Finally, it’s good to find a balance, since people watch YouTube on any device.
5. How to improve your search rankings on the YouTube platform
Take advantage of metrics from YouTube Analytics to improve YouTube SEO on your channel. As with any SEO methods, the only best way is to create high quality, valuable content that people engage with and share with their friends.
If you do not know anything about SEO YouTube, okay, I wrote a detailed article: “What is SEO YouTube?”
Hopefully, through this article, you will know how to measure your YouTube channel performance. Also, help you take reasonable steps in developing your Youtube channel.
If you have any questions, please share them in the comment section.